Naked Sundays vs Vacation:Which is more popular by branded search?
In August 2026, Vacation had more branded searches than Naked Sundays among sunscreen brands worldwide. Vacation was estimated to have 35.9K branded searches compared to Naked Sundays’ 17K, and held an 8.6% Share of Search versus Naked Sundays’ 4.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Naked Sundays or Vacation?
A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vacation, Naked Sundays. The figures are in the table below the chart.
View monthly share of search table
| Month | Supergoop! | Sun Bum | Ultra Violette | Vacation | Bondi Sands | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.9% | 22% | 5.4% | 8.2% | 6% | 1.9% |
| Nov 2025 | 42.1% | 21.1% | 14.6% | 6.1% | 7.9% | 6.4% | 1.8% |
| Dec 2025 | 41% | 24.8% | 13.8% | 5.7% | 7.7% | 5.2% | 1.8% |
| Jan 2026 | 39.7% | 25.6% | 14.5% | 5.5% | 8.6% | 4.1% | 2% |
| Feb 2026 | 41.5% | 24.3% | 13.6% | 6.9% | 7.9% | 3.1% | 2.7% |
| Mar 2026 | 42.4% | 26% | 10.9% | 8.4% | 6.1% | 3.3% | 3% |
| Apr 2026 | 44.3% | 22.4% | 12.2% | 8.6% | 6.8% | 3.2% | 2.6% |
| May 2026 | 44% | 23.3% | 10.7% | 9.2% | 7.1% | 3.1% | 2.6% |
| Jun 2026 | 39.3% | 28.4% | 10.4% | 9.2% | 6.3% | 3.2% | 3.3% |
| Jul 2026 | 38.6% | 27.8% | 10.8% | 9% | 7.2% | 3.4% | 3.2% |
| Aug 2026 | 38.7% | 22.8% | 15.4% | 8.6% | 7.9% | 4.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Naked Sundays and Vacation comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Vacation took it in December 2025.
- Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide moved from 6% to 4.1%, and its estimated monthly branded searches moved from 18.3K to 17K.
- Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide moved from 5.4% to 8.6%, and its estimated monthly branded searches moved from 16.3K to 35.9K.
How did search popularity change for sunscreen brands worldwide in August 2026?
2 changes
In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.4% to 4.1%.
Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Naked Sundays’ and Vacation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naked Sundays
4 branded search terms
- naked sundays beauty screen
- naked sundays cabana
- naked sundays spf
- naked sundays sunscreen
Vacation
5 branded search terms
- vacation inc
- vacation perfume
- vacation spf
- vacation sun care
- vacation sunscreen
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