St. Ives vs Tree Hut:Which is more popular by branded search?
In August 2026, St. Ives had more branded searches than Tree Hut among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Tree Hut’s 27.1K, and held an 89.5% Share of Search versus Tree Hut’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, St. Ives or Tree Hut?
Compare the body scrub shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St. Ives, Tree Hut. The figures are in the table below the chart.
View monthly share of search table
| Month | St. Ives | Soap & Glory | Tree Hut | Frank Body | Dove | Mio |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 14.2% | 14.2% | 1% | 0.09% | 0.09% |
| Nov 2025 | 54.3% | 20% | 24.4% | 1.2% | 0.09% | 0.07% |
| Dec 2025 | 46.7% | 25.6% | 25.6% | 1.9% | 0.07% | 0.07% |
| Jan 2026 | 74.1% | 12.2% | 12.2% | 1.3% | 0.1% | 0.1% |
| Feb 2026 | 74.1% | 12.2% | 12.2% | 1.3% | 0.1% | 0.08% |
| Mar 2026 | 82.2% | 9% | 7.4% | 1.2% | 0.07% | 0.09% |
| Apr 2026 | 82.4% | 9.1% | 7.4% | 0.99% | 0.06% | 0.07% |
| May 2026 | 87.4% | 6.4% | 5.3% | 0.85% | 0.04% | 0.04% |
| Jun 2026 | 86.3% | 6.4% | 6.4% | 0.84% | 0.05% | 0.05% |
| Jul 2026 | 87.5% | 6.4% | 5.3% | 0.7% | 0.03% | 0.04% |
| Aug 2026 | 89.5% | 5.4% | 4.4% | 0.59% | 0.04% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the St. Ives and Tree Hut comparison changed over the last 12 months?
3 findings
- St. Ives was ahead of Tree Hut in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide moved from 70.4% to 89.5%, and its estimated monthly branded searches moved from 246K to 550K.
- Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide moved from 14.2% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for body scrub worldwide in August 2026?
2 changes
In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using St. Ives’ and Tree Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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