Brandwave

OGX vs Redken:Which is more popular?

In September 2026, Redken had more branded searches than OGX among conditioner brands worldwide. Redken had about 301,000 branded searches, while OGX had 60,500. Redken made up 13.6% of all conditioner brand searches we track, and OGX accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about conditioner brands, Redken appeared in three of the five answers and OGX in two. Redken was mentioned before OGX in every answer that named either.

Among conditioner brands worldwide in September 2026

Who do people search for more?

Redken, about 5 searches for every 1 for OGX

Redken 301K searchesOGX 60.5K searches

Who does AI mention more?

Redken, mentioned in 3 of 5 answers, OGX in 2

Redken in 3 of 5OGX in 2 of 5

Who does AI recommend more?

Redken, named ahead of OGX in 3 of 3 answers

Redken first in 3OGX never first

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Top conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OGX was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Redken was listed before OGX in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redken1st
  2. L'Oréal Paris2nd
  3. Olaplex3rd
  4. Garnier3rd
  5. OGX5th
  6. Aussie5th
  7. Herbal Essences–
  8. Pantene–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redken3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aussie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pantene0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is OGX or Redken more popular in search?

This chart shows how often people search Google for OGX and Redken by name. Each line represents a brand's share of searches for all eight conditioner brands we track, month by month, from English-language searches worldwide.

OGX and Redken among conditioner brands worldwide, by month

Share of searches by month for Redken, OGX. The figures are in the table below the chart.

View monthly share of searches table
MonthOlaplexGarnierHerbal EssencesL'Oréal ParisRedkenPanteneOGXAussie
Oct 202528.3%23.1%10.3%12.6%12.6%10.3%2.5%0.12%
Nov 202532.8%17.9%9.8%12%14.7%9.8%2.9%0.12%
Dec 202532.8%17.9%9.8%12%14.7%9.8%2.9%0.12%
Jan 202627.7%18.5%10.1%15.2%15.2%10.1%3%0.12%
Feb 202626%21.3%11.6%11.6%14.2%11.6%3.5%0.14%
Mar 202626.7%21.9%12%12%14.6%9.8%2.9%0.14%
Apr 202628.8%23.5%10.5%10.5%12.9%10.5%3.2%0.12%
May 202628.8%23.5%10.5%10.5%12.9%10.5%3.2%0.12%
Jun 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Jul 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Aug 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Sep 202624.9%20.3%13.6%13.6%13.6%11.1%2.7%0.16%

How has the OGX and Redken comparison changed over the last 12 months?

3 findings
  • Redken was ahead of OGX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OGX’s share of searches among conditioner brands worldwide moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Redken’s share of searches among conditioner brands worldwide moved from 12.6% to 13.6%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for conditioner brands worldwide in September 2026?

2 changes

  1. In September 2026, L'Oréal Paris overtook Redken to rank 4th among conditioner brands worldwide, with 13.6% of the searches.

  2. In September 2026, OGX lost share of searches among conditioner brands worldwide, from 3.3% to 2.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OGX’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OGX

1 branded search term

  • ogx

Redken

1 branded search term

  • redken

How the Brand Demand Index is measured

Other head-to-heads among conditioner brands

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