Brandwave

Herbal Essences vs OGX:Which is more popular?

In October 2026, OGX had more branded searches than Herbal Essences among hair oil brands worldwide. OGX had about 30,300 branded searches, while Herbal Essences had 2,900. OGX made up 9.4% of all hair oil brand searches we track, and Herbal Essences accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about hair oil brands, neither Herbal Essences nor OGX appeared in any of the five answers.

Among hair oil brands worldwide in October 2026

Who do people search for more?

OGX, about 10 searches for every 1 for Herbal Essences

OGX 30.3K searchesHerbal Essences 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Herbal Essences in 0 of 5OGX in 0 of 5

Follow Herbal Essences vs OGX and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Herbal Essences nor OGX showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Herbal Essences–
  10. Amika–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Herbal Essences or OGX more popular in search?

This chart shows how often people search Google for Herbal Essences and OGX by name. Each line represents a brand's share of searches for all 12 hair oil brands we track, month by month, from English-language searches worldwide.

Herbal Essences and OGX among hair oil brands worldwide, by month

Share of searches by month for OGX, Herbal Essences. The figures are in the table below the chart.

View monthly share of searches table
MonthGisouKérastaseMielleVerbOlaplexOGXOUAIMoroccanoilHerbal EssencesAmikaBriogeoJVN
Nov 202527%18.2%11.3%6.7%10.9%7.9%12.2%4%0.59%0.32%0.59%0.47%
Dec 202523.9%19.6%11.9%7.2%11.7%8.5%10.7%4.3%0.63%0.5%0.63%0.5%
Jan 202618.1%18.1%16.1%8.1%12.1%11.1%9.9%4.1%0.72%0.48%0.72%0.57%
Feb 202617.8%17.8%16.2%8%11.8%12.7%8%4.9%1%0.58%0.68%0.58%
Mar 202616.3%19.9%14.8%8.9%10.8%13.6%8.9%3.6%1.4%0.63%0.63%0.53%
Apr 202613.8%20.6%15.3%11.3%10.3%13.5%9.2%3.1%1.2%0.55%0.55%0.44%
May 202615.1%18.4%13.7%10.1%11.3%14.8%10.1%3.4%1.3%0.71%0.6%0.48%
Jun 202614.1%21.1%12.8%11.6%10.5%13.9%9.5%3.8%1.3%0.56%0.56%0.35%
Jul 202618.4%22.5%11.2%10.1%10%14.3%8.3%2.7%1.1%0.49%0.49%0.4%
Aug 202616.4%20%12.1%11%12.2%13.1%9%3.6%1.2%0.53%0.53%0.33%
Sep 202617.9%17.9%13.1%12%14.6%10.4%8%3.3%1.1%0.69%0.58%0.36%
Oct 202618.8%18.8%13.7%12.6%12.5%9.4%8.4%3.4%0.9%0.59%0.5%0.4%

OGX and Herbal Essences sell other things too, so only their searches that name this product count here, like “ogx hair oil”.

How has branded search for Herbal Essences and OGX changed worldwide over the last 12 months?

3 findings
  • OGX was ahead of Herbal Essences in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Herbal Essences’ share of searches among hair oil brands worldwide moved from 0.59% to 0.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending October 2026, OGX’s share of searches among hair oil brands worldwide moved from 7.9% to 9.4%, and its estimated monthly branded searches moved from 32.1K to 30.3K.

How did search popularity change for hair oil brands worldwide in October 2026?

2 changes

  1. In October 2026, OGX lost share of searches among hair oil brands worldwide, from 10.4% to 9.4%.

  2. Estimated monthly branded searches for Herbal Essences worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.

How are Herbal Essences’ and OGX’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Herbal Essences’ and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Herbal Essences

1 branded search term

  • herbal essences argan oil

OGX

2 branded search terms

  • ogx argan oil
  • ogx hair oil

How the Brand Demand Index is measured

Other head-to-heads among hair oil brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free