Brandwave

How popular isDyson in search?

In August 2026, there were an estimated 7.4M branded searches for Dyson worldwide which is down 12.9% over the last 11 months. Dyson holds 82% estimated Share of Search among space heater brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82%
  2. De'Longhi16.1%
  3. Dreo0.69%
  4. Lasko0.67%
  5. Vornado0.55%
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Which space heater brands compete with Dyson?

Dyson against space heater brands worldwide, by month

Share of Search by month for Dyson, De'Longhi. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiDreoLaskoVornado
Oct 202582.8%16%0.35%0.48%0.32%
Nov 202584.9%14.3%0.27%0.25%0.21%
Dec 202584.8%14.3%0.36%0.28%0.28%
Jan 202683.3%15.4%0.48%0.44%0.36%
Feb 202683.5%15.3%0.34%0.47%0.31%
Mar 202682.7%15.9%0.4%0.7%0.31%
Apr 202681.8%16.7%0.43%0.6%0.4%
May 202681.4%16.6%0.75%0.73%0.6%
Jun 202680.9%16%1.6%0.73%0.73%
Jul 202679.6%17.3%1.5%0.8%0.8%
Aug 202682%16.1%0.69%0.67%0.55%
Sep 2026—————

  1. 1.Dyson

    82%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +2.4 points.

  2. 2.De'Longhi

    16.1%

    Held 2nd. 1.4M estimated branded searches, +10.5% vs prior month. Share -1.3 points.

  3. 3.Dreo

    0.69%

    Held 3rd. 62.2K estimated branded searches, -44.6% vs prior month. Share -0.8 points.

  4. 4.Lasko

    0.67%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Vornado

    0.55%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dyson worldwide fell from 8.5M to 7.4M.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among space heater brands worldwide decreased from 82.8% to 82%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among space heater brands worldwide peaked at 84.9% in November 2025 and was lowest at 79.6% in July 2026.

How did search popularity change for space heater brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among space heater brands worldwide, from 79.6% to 82%.

  2. In August 2026, De'Longhi lost estimated Share of Search among space heater brands worldwide, from 17.3% to 16.1%.

  3. In August 2026, Dreo lost estimated Share of Search among space heater brands worldwide, from 1.5% to 0.69%.

  4. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

Where does Dyson compete?

Dyson is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands1st of 554.2%Show ranking
Vacuum cleaner brands1st of 580.6%Show ranking
Car vacuum brands1st of 680.9%Show ranking
Space heater brands1st of 582%Shown above
Hair styling tool brands1st of 582.1%Show ranking
Heaters1st of 682.3%Show ranking
Curling iron brands1st of 584.6%Show ranking
Hair straightener brands1st of 584.6%Show ranking
Hair dryer brands1st of 586.4%Show ranking

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • dyson
  • dyson airwrap
  • dyson com
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

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How the Brand Demand Index is measured

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