Brandwave

How popular isLasko in search?

In August 2026, there were an estimated 60.5K branded searches for Lasko worldwide which is up 22.2% over the last 11 months. Lasko holds 0.67% estimated Share of Search among space heater brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82%
  2. De'Longhi16.1%
  3. Dreo0.69%
  4. Lasko0.67%
  5. Vornado0.55%
Lasko website (opens in a new tab)

Follow Lasko and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which space heater brands compete with Lasko?

Lasko against space heater brands worldwide, by month

Share of Search by month for Dyson, De'Longhi, Lasko. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiDreoLaskoVornado
Oct 202582.8%16%0.35%0.48%0.32%
Nov 202584.9%14.3%0.27%0.25%0.21%
Dec 202584.8%14.3%0.36%0.28%0.28%
Jan 202683.3%15.4%0.48%0.44%0.36%
Feb 202683.5%15.3%0.34%0.47%0.31%
Mar 202682.7%15.9%0.4%0.7%0.31%
Apr 202681.8%16.7%0.43%0.6%0.4%
May 202681.4%16.6%0.75%0.73%0.6%
Jun 202680.9%16%1.6%0.73%0.73%
Jul 202679.6%17.3%1.5%0.8%0.8%
Aug 202682%16.1%0.69%0.67%0.55%
Sep 2026—————

  1. 1.Dyson

    82%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +2.4 points.

  2. 2.De'Longhi

    16.1%

    Held 2nd. 1.4M estimated branded searches, +10.5% vs prior month. Share -1.3 points.

  3. 3.Dreo

    0.69%

    Held 3rd. 62.2K estimated branded searches, -44.6% vs prior month. Share -0.8 points.

  4. 4.Lasko

    0.67%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Vornado

    0.55%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Lasko and its closest rivals

How has branded search demand for Lasko changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lasko worldwide rose from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, Lasko fell from 3rd to 4th among space heater brands worldwide.

How did search popularity change for space heater brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among space heater brands worldwide, from 79.6% to 82%.

  2. In August 2026, De'Longhi lost estimated Share of Search among space heater brands worldwide, from 17.3% to 16.1%.

  3. In August 2026, Dreo lost estimated Share of Search among space heater brands worldwide, from 1.5% to 0.69%.

  4. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

Where does Lasko compete?

Lasko is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands3rd of 50.44%Show ranking
Space heater brands4th of 50.67%Shown above

How is Lasko measured?

Brandwave collects information about searches that people make online using Lasko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lasko

Do you work for Lasko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lasko your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free