Brandwave

Space heater brands:Which brands are most popular in search?

In August 2026, Dyson was the most searched among space heater brands worldwide, with an estimated 7.4M branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82%
  2. De'Longhi16.1%
  3. Dreo0.69%
  4. Lasko0.67%
  5. Vornado0.55%

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Share of SearchLeaderboard

Compare the space heater brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among space heater brands worldwide, by month

Share of Search by month for Dyson, De'Longhi. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiDreoLaskoVornado
Oct 202582.8%16%0.35%0.48%0.32%
Nov 202584.9%14.3%0.27%0.25%0.21%
Dec 202584.8%14.3%0.36%0.28%0.28%
Jan 202683.3%15.4%0.48%0.44%0.36%
Feb 202683.5%15.3%0.34%0.47%0.31%
Mar 202682.7%15.9%0.4%0.7%0.31%
Apr 202681.8%16.7%0.43%0.6%0.4%
May 202681.4%16.6%0.75%0.73%0.6%
Jun 202680.9%16%1.6%0.73%0.73%
Jul 202679.6%17.3%1.5%0.8%0.8%
Aug 202682%16.1%0.69%0.67%0.55%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dyson

    82%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +2.4 points.

  2. 2.De'Longhi

    16.1%

    Held 2nd. 1.4M estimated branded searches, +10.5% vs prior month. Share -1.3 points.

  3. 3.Dreo

    0.69%

    Held 3rd. 62.2K estimated branded searches, -44.6% vs prior month. Share -0.8 points.

  4. 4.Lasko

    0.67%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Vornado

    0.55%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among space heater brands worldwide?

In August 2026, Dyson was the most searched among space heater brands worldwide, with an estimated 7.4M branded searches and 82% estimated Share of Search within this set. De'Longhi is in 2nd place, 65.9 percentage points behind at 16.1% Share of Search.

Global space heater brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson82.8% → 82%84.9%Nov 202579.6%Jul 20261st
De'Longhi16% → 16.1%17.3%Jul 202614.3%Dec 20252nd
Dreo0.35% → 0.69%1.6%Jun 20260.27%Nov 20254th → 3rd
Lasko0.48% → 0.67%0.8%Jul 20260.25%Nov 20253rd → 4th
Vornado0.32% → 0.55%0.8%Jul 20260.21%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among space heater brands worldwide decreased from 82.8% to 82%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among space heater brands worldwide peaked at 84.9% in November 2025 and was lowest at 79.6% in July 2026.
  • Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among space heater brands worldwide peaked at 17.3% in July 2026 and was lowest at 14.3% in December 2025.
  • Across the 11 months ending August 2026, Dreo’s estimated Share of Search among space heater brands worldwide peaked at 1.6% in June 2026 and was lowest at 0.27% in November 2025.
  • Across the 11 months ending August 2026, Dreo rose from 4th to 3rd among space heater brands worldwide.
  • Across the 11 months ending August 2026, Lasko fell from 3rd to 4th among space heater brands worldwide.
  • Across the 11 months ending August 2026, De'Longhi and Vornado held steady: their estimated Share of Search among space heater brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for space heater brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among space heater brands worldwide, from 79.6% to 82%.

  2. In August 2026, De'Longhi lost estimated Share of Search among space heater brands worldwide, from 17.3% to 16.1%.

  3. In August 2026, Dreo lost estimated Share of Search among space heater brands worldwide, from 1.5% to 0.69%.

  4. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

How the Brand Demand Index is measured

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