How popular isHoneywell in search?
In September 2026, there were an estimated 450K branded searches for Honeywell worldwide which is down 18.2% over the last 12 months. Honeywell holds 2.7% estimated Share of Search among standing fan brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which standing fan brands compete with Honeywell?
Share of Search by month for Dyson, Xiaomi, Honeywell. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Xiaomi | Honeywell | Lasko | Vornado |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 47.1% | 3.2% | 0.57% | 0.24% |
| Nov 2025 | 60.9% | 36% | 2.5% | 0.51% | 0.19% |
| Dec 2025 | 58.5% | 38.4% | 2.2% | 0.63% | 0.25% |
| Jan 2026 | 51.8% | 44% | 3% | 0.88% | 0.32% |
| Feb 2026 | 50.7% | 45.4% | 3.1% | 0.57% | 0.25% |
| Mar 2026 | 45.5% | 50.3% | 3.5% | 0.48% | 0.19% |
| Apr 2026 | 48.9% | 47.1% | 3.3% | 0.43% | 0.25% |
| May 2026 | 48.9% | 47% | 3.3% | 0.5% | 0.37% |
| Jun 2026 | 48.7% | 46.4% | 4% | 0.48% | 0.44% |
| Jul 2026 | 46.2% | 49.4% | 3.5% | 0.51% | 0.48% |
| Aug 2026 | 51.4% | 44.7% | 3.1% | 0.46% | 0.35% |
| Sep 2026 | 49.4% | 47.2% | 2.7% | 0.37% | 0.22% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.4% | 8.1M | +10.4% | -1.9 points | |
| 2, held 2nd | 47.2% | 7.8M | +21.2% | +2.5 points | |
| 3, held 3rd | 2.7% | 450K | 0% | -0.4 points | |
| 4, held 4th | 0.37% | 61.6K | -6.5% | -0.1 points | |
| 5, held 5th | 0.22% | 35.5K | -29.5% | -0.1 points |
1.
Dyson49.4%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share -1.9 points.
2.
Xiaomi47.2%
Held 2nd. 7.8M estimated branded searches, +21.2% vs prior month. Share +2.5 points.
2.7%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Lasko0.37%
Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.
5.
Vornado0.22%
Held 5th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.1 points.
Compare search popularity between Honeywell and its closest rivals
Every comparison with Honeywell
39 comparisons
- ABB vs Honeywell
- ADT vs Honeywell
- Bosch vs Honeywell
- De'Longhi vs Honeywell
- DeWalt vs Honeywell
- Honeywell vs Husqvarna
- Honeywell vs Loop
- Honeywell vs Ring
- Honeywell vs Schneider Electric
- Honeywell vs Siemens
- Dyson vs Honeywell
- Honeywell vs Xiaomi
- EZVIZ vs Honeywell
- Honeywell vs Legrand
- Hobart vs Honeywell
- Honeywell vs Russell Hobbs
- Honeywell vs Kask
- Honeywell vs Mack's
- Byron vs Honeywell
- Honeywell vs Rockwell Automation
- Honeywell vs Lasko
- Honeywell vs Hunter
- Honeywell vs Meaco
- Bolle vs Honeywell
- Honeywell vs Uvex
- GVS vs Honeywell
- Dimplex vs Honeywell
- Honeywell vs Vornado
- Friedland vs Honeywell
- Honeywell vs Miller
- 3M Peltor vs Honeywell
- Honeywell vs Moldex
- Honeywell vs MSA
- Etymotic vs Honeywell
- Honeywell vs Sundstrom
- DSC vs Honeywell
- Honeywell vs Pyramex
- CP Electronics vs Honeywell
- Honeywell vs Protector
How has branded search demand for Honeywell changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Honeywell worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among standing fan brands worldwide peaked at 4% in June 2026 and was lowest at 2.2% in December 2025.
How did search popularity change for standing fan brands worldwide in September 2026?
5 changes
In September 2026, Xiaomi gained estimated Share of Search among standing fan brands worldwide, from 44.7% to 47.2%.
In September 2026, Dyson lost estimated Share of Search among standing fan brands worldwide, from 51.4% to 49.4%.
Honeywell’s estimated Share of Search among standing fan brands worldwide has lost ground for 3 months in a row, from 4% to 2.7% in September 2026.
Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.
Where does Honeywell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fan brands | 3rd of 5 | 2.7% | Show ranking |
| Standing fan brands | 3rd of 5 | 2.7% | Shown above |
| Heaters | 3rd of 6 | 4.4% | Show ranking |
| Portable heater brands | 3rd of 4 | 4.8% | Show ranking |
| Pedestal fan brands | 2nd of 4 | 5.2% | Show ranking |
| Floor fan brands | 2nd of 3 | 5.2% | Show ranking |
| Industrial automation platforms | 4th of 5 | 15% | Show ranking |
| Alarm panel brands | 4th of 5 | 16.4% | Show ranking |
| Flame detector brands | 3rd of 4 | 19% | Show ranking |
| Face shield brands | 2nd of 6 | 22.8% | Show ranking |
| Hearing protection brands | 2nd of 5 | 35.1% | Show ranking |
| Wired doorbell brands | 1st of 6 | 41.4% | Show ranking |
| Ear protection brands | 1st of 5 | 74.1% | Show ranking |
| Safety glasses brands | 1st of 5 | 78% | Show ranking |
| Respirator brands | 1st of 6 | 82.8% | Show ranking |
| Hard hat brands | 1st of 5 | 90.7% | Show ranking |
How is Honeywell measured?
Brandwave collects information about searches that people make online using Honeywell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- honeywell
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Is Honeywell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.