Brandwave

How popular isHoneywell in search?

In September 2026, there were an estimated 450K branded searches for Honeywell worldwide which is down 18.2% over the last 12 months. Honeywell holds 45.6% estimated Share of Search among alarm panel brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ADT54.2%
  2. Honeywell45.6%
  3. DSC0.16%
  4. Bosch0.05%
  5. Ring0.03%
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Which alarm panel brands compete with Honeywell?

Honeywell against alarm panel brands worldwide, by month

Share of Search by month for ADT, Honeywell. The figures are in the table below the chart.

View monthly share of search table
MonthADTHoneywellDSCBoschRing
Oct 202554.7%45.1%0.16%0.05%0.02%
Nov 202551.2%48.6%0.17%0.05%0.02%
Dec 202555.6%44.2%0.19%0.05%0.02%
Jan 202654.7%45.1%0.16%0.05%0.02%
Feb 202656.9%42.8%0.15%0.05%0.02%
Mar 202652.4%47.4%0.16%0.05%0.02%
Apr 202656.7%43.1%0.15%0.05%0.02%
May 202655.6%44.2%0.16%0.06%0.03%
Jun 202649.9%49.9%0.15%0.04%0.02%
Jul 202654.1%45.7%0.16%0.06%0.03%
Aug 202658.7%41%0.15%0.04%0.02%
Sep 202654.2%45.6%0.16%0.05%0.03%
  1. 1.ADT

    54.2%

    Held 1st. 535K estimated branded searches, -16.9% vs prior month. Share -4.6 points.

  2. 2.Honeywell

    45.6%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +4.5 points.

  3. 3.DSC

    0.16%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bosch

    0.05%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ring

    0.03%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Honeywell and its closest rivals

How has branded search demand for Honeywell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honeywell worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among alarm panel brands worldwide peaked at 49.9% in June 2026 and was lowest at 41% in August 2026.

How did search popularity change for alarm panel brands worldwide in September 2026?

  1. In September 2026, Honeywell gained estimated Share of Search among alarm panel brands worldwide, from 41% to 45.6%.

  2. In September 2026, ADT lost estimated Share of Search among alarm panel brands worldwide, from 58.7% to 54.2%.

  3. Estimated monthly branded searches for Bosch worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  4. Estimated monthly branded searches for DSC worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Honeywell compete?

Honeywell is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands3rd of 53%Show ranking
Standing fan brands3rd of 53.4%Show ranking
Heaters3rd of 66.3%Show ranking
Portable heater brands3rd of 47.3%Show ranking
Pedestal fan brands2nd of 48.1%Show ranking
Floor fan brands2nd of 38.2%Show ranking
Industrial automation platforms4th of 515%Show ranking
Face shield brands2nd of 624.1%Show ranking
Flame detector brands2nd of 426.7%Show ranking
Hearing protection brands2nd of 535.4%Show ranking
Wired doorbell brands1st of 641.4%Show ranking
Alarm panel brands2nd of 545.6%Shown above
Ear protection brands1st of 574.1%Show ranking
Safety glasses brands1st of 578%Show ranking
Respirator brands1st of 682.8%Show ranking
Hard hat brands1st of 590.7%Show ranking

How is Honeywell measured?

Brandwave collects information about searches that people make online using Honeywell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honeywell

Do you work for Honeywell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Honeywell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.