Brandwave

Barcode printer brands:Which are searched most?

In September 2026, Brother was the most searched among barcode printer brands worldwide, with an estimated 201K branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother50.7%
  2. DYMO47%
  3. Brady1.7%
  4. Zebra0.73%

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Share of SearchLeaderboard

Compare the barcode printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among barcode printer brands worldwide, by month

Share of Search by month for Brother, DYMO. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBradyZebra
Oct 202545.6%51.2%2.2%0.99%
Nov 202546.7%50.4%1.9%1%
Dec 202547.6%49.8%1.6%1%
Jan 202650%47.5%1.6%0.89%
Feb 202648.6%47.5%2.4%1.6%
Mar 202648.8%47.7%2.4%1.1%
Apr 202650.4%46.3%2%1.3%
May 202650.4%46.3%2%1.3%
Jun 202652.8%44.2%2.1%0.93%
Jul 202655.4%41.8%1.8%0.99%
Aug 202652.8%44.6%1.7%0.94%
Sep 202650.7%47%1.7%0.73%

This month’s ranking, September 2026

  1. 1.Brother

    50.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.DYMO

    47%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.4 points.

  3. 3.Brady

    1.7%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Zebra

    0.73%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among barcode printer brands worldwide?

In September 2026, Brother was the most searched among barcode printer brands worldwide, with an estimated 201K branded searches and 50.7% estimated Share of Search within this set. DYMO is in 2nd place, 3.7 percentage points behind at 47% Share of Search.

Global barcode printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brother45.6% → 50.7%55.4%Jul 202645.6%Oct 20252nd → 1st
DYMO51.2% → 47%51.2%Oct 202541.8%Jul 20261st → 2nd
Brady2.2% → 1.7%2.4%Mar 20261.6%Dec 20253rd
Zebra0.99% → 0.73%1.6%Feb 20260.73%Sep 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode printer brands worldwide increased from 45.6% to 50.7%.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode printer brands worldwide decreased from 51.2% to 47%.
  • Across the 12 months ending September 2026, Brady’s estimated Share of Search among barcode printer brands worldwide decreased from 2.2% to 1.7%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode printer brands worldwide peaked at 55.4% in July 2026 and was lowest at 45.6% in October 2025.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode printer brands worldwide peaked at 51.2% in October 2025 and was lowest at 41.8% in July 2026.
  • Across the 12 months ending September 2026, Brother rose from 2nd to 1st among barcode printer brands worldwide.
  • Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among barcode printer brands worldwide.
  • Across the 12 months ending September 2026, Zebra held steady: its estimated Share of Search among barcode printer brands worldwide moved less than 0.5 percentage points.

How did search popularity change for barcode printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among barcode printer brands worldwide, from 44.6% to 47%.

  2. In September 2026, Brother lost estimated Share of Search among barcode printer brands worldwide, from 52.8% to 50.7%.

  3. Estimated monthly branded searches for Zebra worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

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