Brandwave

How popular isDYMO in search?

In September 2026, there were an estimated 186K branded searches for DYMO worldwide which held steady over the last 12 months. DYMO holds 47% estimated Share of Search among barcode printer brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother50.7%
  2. DYMO47%
  3. Brady1.7%
  4. Zebra0.73%
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Which barcode printer brands compete with DYMO?

DYMO against barcode printer brands worldwide, by month

Share of Search by month for Brother, DYMO. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBradyZebra
Oct 202545.6%51.2%2.2%0.99%
Nov 202546.7%50.4%1.9%1%
Dec 202547.6%49.8%1.6%1%
Jan 202650%47.5%1.6%0.89%
Feb 202648.6%47.5%2.4%1.6%
Mar 202648.8%47.7%2.4%1.1%
Apr 202650.4%46.3%2%1.3%
May 202650.4%46.3%2%1.3%
Jun 202652.8%44.2%2.1%0.93%
Jul 202655.4%41.8%1.8%0.99%
Aug 202652.8%44.6%1.7%0.94%
Sep 202650.7%47%1.7%0.73%

  1. 1.Brother

    50.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.DYMO

    47%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.4 points.

  3. 3.Brady

    1.7%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Zebra

    0.73%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Compare search popularity between DYMO and its closest rivals

Every comparison with DYMO

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO worldwide held steady, from 185K to 186K.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode printer brands worldwide decreased from 51.2% to 47%.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode printer brands worldwide peaked at 51.2% in October 2025 and was lowest at 41.8% in July 2026.
  • Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among barcode printer brands worldwide.

How did search popularity change for barcode printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among barcode printer brands worldwide, from 44.6% to 47%.

  2. In September 2026, Brother lost estimated Share of Search among barcode printer brands worldwide, from 52.8% to 50.7%.

  3. Estimated monthly branded searches for Zebra worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does DYMO compete?

DYMO is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands3rd of 615.7%Show ranking
Label makers3rd of 516.2%Show ranking
Label tape brands2nd of 321.5%Show ranking
Label printing2nd of 636.4%Show ranking
Label maker brands1st of 636.7%Show ranking
Barcode printer brands2nd of 447%Shown above
Label machine brands2nd of 347.3%Show ranking
Barcode labels brands1st of 352.5%Show ranking

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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