Brandwave

How popular isDYMO in search?

In September 2026, there were an estimated 186K branded searches for DYMO worldwide which held steady over the last 12 months. DYMO holds 21% estimated Share of Search among label maker brands worldwide and is ranked 2nd of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery41.5%
  2. DYMO21%
  3. Rollo12.4%
  4. Avery Dennison10.3%
  5. ShipStation8.4%
  6. Brother P-touch3.7%
  7. Sendle0.91%
  8. Shippit0.91%
  9. Brady0.75%
  10. Zebra0.04%
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Which label maker brands compete with DYMO?

DYMO against label maker brands worldwide, by month

Share of Search by month for Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMORolloAvery DennisonShipStationBrother P-touchSendleShippitBradyZebra
Oct 202536%18.1%13.2%10.8%10.8%3.2%5.9%1.2%0.79%0.03%
Nov 202538.1%18.4%14%9.4%9.5%3.4%5.1%1.3%0.68%0.03%
Dec 202543.5%16.7%13%7.2%8.8%3.2%5.8%1.2%0.52%0.03%
Jan 202631.1%19.7%13.9%9.4%9.4%5.1%9.3%1.2%0.68%0.04%
Feb 202636.6%19.6%13.4%11.1%11%4%2.2%1.2%0.98%0.04%
Mar 202639.3%17.2%14.4%11.8%10.1%3.5%1.6%1.1%0.87%0.03%
Apr 202640%16.5%14.7%9.9%11.1%4.4%1.6%1.1%0.72%0.03%
May 202640.9%16.8%15%10.1%11%3%1.3%1.1%0.73%0.04%
Jun 202637.2%17%16.7%11.3%11.2%3.3%1.2%1.2%0.82%0.03%
Jul 202637.4%18.8%13.7%11.3%11.3%4.1%1.2%1.2%0.82%0.04%
Aug 202642.1%19.4%12.6%10.4%8.6%3.8%1.1%1.1%0.76%0.07%
Sep 202641.5%21%12.4%10.3%8.4%3.7%0.91%0.91%0.75%0.04%

  1. 1.Avery

    41.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.DYMO

    21%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.6 points.

  3. 3.Rollo

    12.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Avery Dennison

    10.3%

    Held 4th. 91.1K estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  5. 5.ShipStation

    8.4%

    Held 5th. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  6. 6.Brother P-touch

    3.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sendle

    0.91%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Shippit

    0.91%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Brady

    0.75%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zebra

    0.04%

    Held 10th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between DYMO and its closest rivals

Every comparison with DYMO

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO worldwide held steady, from 185K to 186K.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide increased from 18.1% to 21%.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide peaked at 21% in September 2026 and was lowest at 16.5% in April 2026.

How did search popularity change for label maker brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label maker brands worldwide, from 19.4% to 21%.

  2. In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%.

  3. Rollo’s estimated Share of Search among label maker brands worldwide has lost ground for 3 months in a row, from 16.7% to 12.4% in September 2026.

  4. Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Shippit worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  6. Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.

Where does DYMO compete?

DYMO is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat Shrink brands3rd of 52.1%Show ranking
Label makers4th of 62.8%Show ranking
Label printer brands3rd of 613.4%Show ranking
Label maker brands2nd of 1021%Shown above
Barcode Labels brands2nd of 432.7%Show ranking
Barcode Printer brands2nd of 634%Show ranking
Label printing2nd of 637.5%Show ranking

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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