Brandwave

Label maker brands:Which are searched most?

In September 2026, Avery was the most searched among label maker brands worldwide, with an estimated 368K branded searches and 41.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery41.5%
  2. DYMO21%
  3. Rollo12.4%
  4. Avery Dennison10.3%
  5. ShipStation8.4%
  6. Brother P-touch3.7%
  7. Sendle0.91%
  8. Shippit0.91%
  9. Brady0.75%
  10. Zebra0.04%

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Share of SearchLeaderboard

Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among label maker brands worldwide, by month

Share of Search by month for Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMORolloAvery DennisonShipStationBrother P-touchSendleShippitBradyZebra
Oct 202536%18.1%13.2%10.8%10.8%3.2%5.9%1.2%0.79%0.03%
Nov 202538.1%18.4%14%9.4%9.5%3.4%5.1%1.3%0.68%0.03%
Dec 202543.5%16.7%13%7.2%8.8%3.2%5.8%1.2%0.52%0.03%
Jan 202631.1%19.7%13.9%9.4%9.4%5.1%9.3%1.2%0.68%0.04%
Feb 202636.6%19.6%13.4%11.1%11%4%2.2%1.2%0.98%0.04%
Mar 202639.3%17.2%14.4%11.8%10.1%3.5%1.6%1.1%0.87%0.03%
Apr 202640%16.5%14.7%9.9%11.1%4.4%1.6%1.1%0.72%0.03%
May 202640.9%16.8%15%10.1%11%3%1.3%1.1%0.73%0.04%
Jun 202637.2%17%16.7%11.3%11.2%3.3%1.2%1.2%0.82%0.03%
Jul 202637.4%18.8%13.7%11.3%11.3%4.1%1.2%1.2%0.82%0.04%
Aug 202642.1%19.4%12.6%10.4%8.6%3.8%1.1%1.1%0.76%0.07%
Sep 202641.5%21%12.4%10.3%8.4%3.7%0.91%0.91%0.75%0.04%

This month’s ranking, September 2026

  1. 1.Avery

    41.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.DYMO

    21%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.6 points.

  3. 3.Rollo

    12.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Avery Dennison

    10.3%

    Held 4th. 91.1K estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  5. 5.ShipStation

    8.4%

    Held 5th. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  6. 6.Brother P-touch

    3.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sendle

    0.91%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Shippit

    0.91%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Brady

    0.75%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zebra

    0.04%

    Held 10th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among label maker brands worldwide?

In September 2026, Avery was the most searched among label maker brands worldwide, with an estimated 368K branded searches and 41.5% estimated Share of Search within this set. DYMO is in 2nd place, 20.5 percentage points behind at 21% Share of Search.

Global label maker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Avery36% → 41.5%43.5%Dec 202531.1%Jan 20261st
DYMO18.1% → 21%21%Sep 202616.5%Apr 20262nd
Rollo13.2% → 12.4%16.7%Jun 202612.4%Sep 20263rd
Avery Dennison10.8% → 10.3%11.8%Mar 20267.2%Dec 20254th
ShipStation10.8% → 8.4%11.3%Jul 20268.4%Sep 20265th
Brother P-touch3.2% → 3.7%5.1%Jan 20263%May 20267th → 6th
Sendle5.9% → 0.91%9.3%Jan 20260.91%Sep 20266th → 7th
Shippit1.2% → 0.91%1.3%Nov 20250.91%Sep 20268th
Brady0.79% → 0.75%0.98%Feb 20260.52%Dec 20259th
Zebra0.03% → 0.04%0.07%Aug 20260.03%Apr 202610th

Each finding as a sentence

  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide increased from 36% to 41.5%.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide increased from 18.1% to 21%.
  • Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide decreased from 13.2% to 12.4%.
  • Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label maker brands worldwide decreased from 10.8% to 10.3%.
  • Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among label maker brands worldwide decreased from 10.8% to 8.4%.
  • Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide increased from 3.2% to 3.7%.
  • Across the 12 months ending September 2026, Sendle’s estimated Share of Search among label maker brands worldwide decreased from 5.9% to 0.91%.
  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide peaked at 43.5% in December 2025 and was lowest at 31.1% in January 2026.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide peaked at 21% in September 2026 and was lowest at 16.5% in April 2026.
  • Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide peaked at 16.7% in June 2026 and was lowest at 12.4% in September 2026.
  • Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label maker brands worldwide peaked at 11.8% in March 2026 and was lowest at 7.2% in December 2025.
  • Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among label maker brands worldwide peaked at 11.3% in July 2026 and was lowest at 8.4% in September 2026.
  • Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide peaked at 5.1% in January 2026 and was lowest at 3% in May 2026.
  • Across the 12 months ending September 2026, Sendle’s estimated Share of Search among label maker brands worldwide peaked at 9.3% in January 2026 and was lowest at 0.91% in September 2026.
  • Across the 12 months ending September 2026, Brother P-touch rose from 7th to 6th among label maker brands worldwide.
  • Across the 12 months ending September 2026, Sendle fell from 6th to 7th among label maker brands worldwide.
  • Across the 12 months ending September 2026, Shippit, Brady and Zebra held steady: their estimated Share of Search among label maker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for label maker brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label maker brands worldwide, from 19.4% to 21%.

  2. In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%.

  3. Rollo’s estimated Share of Search among label maker brands worldwide has lost ground for 3 months in a row, from 16.7% to 12.4% in September 2026.

  4. Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Shippit worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  6. Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.

  7. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  8. Estimated monthly branded searches for Avery Dennison worldwide fell 17.7% over 12 measured months, from 111K to 91.1K in September 2026.

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