Brandwave

How popular isNIIMBOT?

In September 2026, people searched for NIIMBOT by name about 88,700 times worldwide, a 27.6% increase from the previous year. These searches made up 14.9% of all global label maker brand searches, placing NIIMBOT fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about label maker brands, NIIMBOT appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

NIIMBOT is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. DYMOShare of searches 31.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. AveryShare of searches 28.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. RolloShare of searches 18.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. NIIMBOTShare of searches 14.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Brother P-touchShare of searches 5.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

+2 more

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Top label maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NIIMBOT was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. NIIMBOT is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother P-touch1st
  2. DYMO2nd
  3. NIIMBOT3rd
  4. Avery–
  5. Rollo–
  6. Brady–
  7. Zebra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brother P-touch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DYMO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NIIMBOT3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Avery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brady0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zebra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about label maker brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which label maker brands compete with NIIMBOT?

NIIMBOT against label maker brands worldwide, by month

Share of searches by month for DYMO, Avery, Rollo, NIIMBOT, Brother P-touch. The figures are in the table below the chart.

View monthly share of searches table
MonthDYMOAveryRolloNIIMBOTBrother P-touchBradyZebra
Oct 202528.9%32.1%21.1%10.9%5.2%1.3%0.56%
Nov 202529.9%28.4%22.7%11.7%5.6%1.1%0.49%
Dec 202525.1%36.6%19.6%12.6%4.8%0.79%0.42%
Jan 202629.9%26.4%21.1%13.3%7.8%1%0.45%
Feb 202630.9%26.5%21.1%13.1%6.3%1.6%0.56%
Mar 202627.8%29%23.2%12.3%5.7%1.4%0.62%
Apr 202626.4%29.3%23.5%12.1%7.1%1.1%0.5%
May 202627%30%24%12.5%4.8%1.2%0.52%
Jun 202626.5%26.5%26%13.9%5.2%1.3%0.56%
Jul 202628.7%26.1%20.8%16.3%6.3%1.3%0.55%
Aug 202627.6%33.3%17.9%14.2%5.4%1.1%0.47%
Sep 202631.3%28.2%18.5%14.9%5.6%1.1%0.49%

  1. 1.DYMO

    31.3%

    Moved from 2nd to 1st. 186K estimated branded searches, +9.7% vs prior month. Share +3.6 points.

  2. 2.Avery

    28.2%

    Moved from 1st to 2nd. 168K estimated branded searches, -17.9% vs prior month. Share -5.1 points.

  3. 3.Rollo

    18.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.NIIMBOT

    14.9%

    Held 4th. 88.7K estimated branded searches, +1.7% vs prior month. Share +0.7 points.

  5. 5.Brother P-touch

    5.6%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Brady

    1.1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Zebra

    0.49%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NIIMBOT and its closest rivals

Every comparison with NIIMBOT

9 comparisons

How has branded search demand for NIIMBOT changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NIIMBOT worldwide rose from 69.5K to 88.7K.
  • Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands worldwide increased from 10.9% to 14.9%.
  • Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands worldwide peaked at 16.3% in July 2026 and was lowest at 10.9% in October 2025.

How did search popularity change for label maker brands worldwide in September 2026?

6 changes

  1. In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 31.3% of the searches.

  2. In September 2026, NIIMBOT gained share of searches among label maker brands worldwide, from 14.2% to 14.9%.

  3. In September 2026, Rollo gained share of searches among label maker brands worldwide, from 17.9% to 18.5%.

  4. In September 2026, Avery lost share of searches among label maker brands worldwide, from 33.3% to 28.2%.

  5. Estimated monthly branded searches for Zebra worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are NIIMBOT’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using NIIMBOT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • niimbot
  • niimbot label
  • niimbot label makers

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How the Brand Demand Index is measured

Where does NIIMBOT compete?

NIIMBOT is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Label makers4th of 57.7%Show ranking
Label maker brands4th of 714.9%Shown above
Creator with pink hair and a pink jacket

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