Brandwave

How popular isRollo in search?

In September 2026, there were an estimated 110K branded searches for Rollo worldwide which is down 18.5% over the last 12 months. Rollo holds 19.6% estimated Share of Search among label maker brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DYMO33.2%
  2. Avery29.9%
  3. Rollo19.6%
  4. Zebra10.2%
  5. Brother P-touch5.9%
  6. Brady1.2%
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Which label maker brands compete with Rollo?

Rollo against label maker brands worldwide, by month

Share of Search by month for DYMO, Avery, Rollo, Zebra, Brother P-touch. The figures are in the table below the chart.

View monthly share of search table
MonthDYMOAveryRolloZebraBrother P-touchBrady
Oct 202529.3%32.6%21.4%10.2%5.2%1.3%
Nov 202530.7%29.1%23.3%10.1%5.7%1.1%
Dec 202526.3%38.4%20.6%8.9%5%0.82%
Jan 202631.1%27.4%22%10.4%8.1%1.1%
Feb 202631.9%27.3%21.7%10.9%6.5%1.6%
Mar 202628.6%29.8%23.9%10.5%5.9%1.4%
Apr 202627.2%30.3%24.3%9.7%7.3%1.2%
May 202627.9%31%24.9%10%5%1.2%
Jun 202628%27.9%27.4%9.9%5.5%1.3%
Jul 202630.8%28%22.3%10.9%6.7%1.3%
Aug 202629.1%35.2%18.9%10%5.7%1.1%
Sep 202633.2%29.9%19.6%10.2%5.9%1.2%

  1. 1.DYMO

    33.2%

    Moved from 2nd to 1st. 186K estimated branded searches, +9.7% vs prior month. Share +4 points.

  2. 2.Avery

    29.9%

    Moved from 1st to 2nd. 168K estimated branded searches, -17.9% vs prior month. Share -5.2 points.

  3. 3.Rollo

    19.6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Zebra

    10.2%

    Held 4th. 57.6K estimated branded searches, -1.7% vs prior month. Share +0.2 points.

  5. 5.Brother P-touch

    5.9%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Brady

    1.2%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rollo and its closest rivals

Every comparison with Rollo

How has branded search demand for Rollo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rollo worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide decreased from 21.4% to 19.6%.
  • Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide peaked at 27.4% in June 2026 and was lowest at 18.9% in August 2026.

How did search popularity change for label maker brands worldwide in September 2026?

  1. In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 33.2% estimated Share of Search.

  2. In September 2026, Rollo gained estimated Share of Search among label maker brands worldwide, from 18.9% to 19.6%.

  3. In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 35.2% to 29.9%.

  4. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Zebra worldwide fell 10.7% over 12 measured months, from 64.5K to 57.6K in September 2026.

Where does Rollo compete?

Rollo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands4th of 66.4%Show ranking
Label maker brands3rd of 619.6%Shown above

How is Rollo measured?

Brandwave collects information about searches that people make online using Rollo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rollo

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How the Brand Demand Index is measured

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