Brandwave

How popular isBrother P-touch in search?

In September 2026, there were an estimated 33.1K branded searches for Brother P-touch worldwide which held steady over the last 12 months. Brother P-touch holds 3.7% estimated Share of Search among label maker brands worldwide and is ranked 6th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery41.5%
  2. DYMO21%
  3. Rollo12.4%
  4. Avery Dennison10.3%
  5. ShipStation8.4%
  6. Brother P-touch3.7%
  7. Sendle0.91%
  8. Shippit0.91%
  9. Brady0.75%
  10. Zebra0.04%
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Which label maker brands compete with Brother P-touch?

Brother P-touch against label maker brands worldwide, by month

Share of Search by month for Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMORolloAvery DennisonShipStationBrother P-touchSendleShippitBradyZebra
Oct 202536%18.1%13.2%10.8%10.8%3.2%5.9%1.2%0.79%0.03%
Nov 202538.1%18.4%14%9.4%9.5%3.4%5.1%1.3%0.68%0.03%
Dec 202543.5%16.7%13%7.2%8.8%3.2%5.8%1.2%0.52%0.03%
Jan 202631.1%19.7%13.9%9.4%9.4%5.1%9.3%1.2%0.68%0.04%
Feb 202636.6%19.6%13.4%11.1%11%4%2.2%1.2%0.98%0.04%
Mar 202639.3%17.2%14.4%11.8%10.1%3.5%1.6%1.1%0.87%0.03%
Apr 202640%16.5%14.7%9.9%11.1%4.4%1.6%1.1%0.72%0.03%
May 202640.9%16.8%15%10.1%11%3%1.3%1.1%0.73%0.04%
Jun 202637.2%17%16.7%11.3%11.2%3.3%1.2%1.2%0.82%0.03%
Jul 202637.4%18.8%13.7%11.3%11.3%4.1%1.2%1.2%0.82%0.04%
Aug 202642.1%19.4%12.6%10.4%8.6%3.8%1.1%1.1%0.76%0.07%
Sep 202641.5%21%12.4%10.3%8.4%3.7%0.91%0.91%0.75%0.04%

  1. 1.Avery

    41.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.DYMO

    21%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.6 points.

  3. 3.Rollo

    12.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Avery Dennison

    10.3%

    Held 4th. 91.1K estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  5. 5.ShipStation

    8.4%

    Held 5th. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  6. 6.Brother P-touch

    3.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sendle

    0.91%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Shippit

    0.91%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Brady

    0.75%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zebra

    0.04%

    Held 10th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between Brother P-touch and its closest rivals

Every comparison with Brother P-touch

How has branded search demand for Brother P-touch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brother P-touch worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide increased from 3.2% to 3.7%.
  • Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide peaked at 5.1% in January 2026 and was lowest at 3% in May 2026.
  • Across the 12 months ending September 2026, Brother P-touch rose from 7th to 6th among label maker brands worldwide.

How did search popularity change for label maker brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label maker brands worldwide, from 19.4% to 21%.

  2. In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%.

  3. Rollo’s estimated Share of Search among label maker brands worldwide has lost ground for 3 months in a row, from 16.7% to 12.4% in September 2026.

  4. Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Shippit worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  6. Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.

How is Brother P-touch measured?

Brandwave collects information about searches that people make online using Brother P-touch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brother p touch

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How the Brand Demand Index is measured

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