Brandwave

Brother P-touch vs NIIMBOT:Which is more popular?

In September 2026, NIIMBOT had more branded searches than Brother P-touch among label maker brands worldwide. NIIMBOT had about 88,700 branded searches, while Brother P-touch had 33,100. NIIMBOT made up 14.9% of all label maker brand searches we track, and Brother P-touch accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about label maker brands, Brother P-touch appeared in all four answers and NIIMBOT in three. Brother P-touch was mentioned before NIIMBOT in three out of four answers.

Among label maker brands worldwide in September 2026

Who do people search for more?

NIIMBOT, about 3 searches for every 1 for Brother P-touch

NIIMBOT 88.7K searchesBrother P-touch 33.1K searches

Who does AI mention more?

Brother P-touch, mentioned in every answer we collected

Brother P-touch in 4 of 4NIIMBOT in 3 of 4

Who does AI recommend more?

Brother P-touch, named ahead of NIIMBOT in 3 of 4 answers

Brother P-touch first in 3NIIMBOT first in 1

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Top label maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Brother P-touch appeared in all four answers. NIIMBOT was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Brother P-touch was listed before NIIMBOT in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother P-touch1st
  2. DYMO2nd
  3. NIIMBOT3rd
  4. Avery–
  5. Rollo–
  6. Brady–
  7. Zebra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brother P-touch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DYMO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NIIMBOT3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Avery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brady0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zebra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about label maker brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Brother P-touch or NIIMBOT more popular in search?

This chart shows how often people search Google for Brother P-touch and NIIMBOT by name. Each line represents a brand's share of searches for all seven label maker brands we track, month by month, from English-language searches worldwide.

Brother P-touch and NIIMBOT among label maker brands worldwide, by month

Share of searches by month for NIIMBOT, Brother P-touch. The figures are in the table below the chart.

View monthly share of searches table
MonthDYMOAveryRolloNIIMBOTBrother P-touchBradyZebra
Oct 202528.9%32.1%21.1%10.9%5.2%1.3%0.56%
Nov 202529.9%28.4%22.7%11.7%5.6%1.1%0.49%
Dec 202525.1%36.6%19.6%12.6%4.8%0.79%0.42%
Jan 202629.9%26.4%21.1%13.3%7.8%1%0.45%
Feb 202630.9%26.5%21.1%13.1%6.3%1.6%0.56%
Mar 202627.8%29%23.2%12.3%5.7%1.4%0.62%
Apr 202626.4%29.3%23.5%12.1%7.1%1.1%0.5%
May 202627%30%24%12.5%4.8%1.2%0.52%
Jun 202626.5%26.5%26%13.9%5.2%1.3%0.56%
Jul 202628.7%26.1%20.8%16.3%6.3%1.3%0.55%
Aug 202627.6%33.3%17.9%14.2%5.4%1.1%0.47%
Sep 202631.3%28.2%18.5%14.9%5.6%1.1%0.49%

How has the Brother P-touch and NIIMBOT comparison changed over the last 12 months?

3 findings
  • NIIMBOT was ahead of Brother P-touch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands worldwide moved from 5.2% to 5.6%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands worldwide moved from 10.9% to 14.9%, and its estimated monthly branded searches moved from 69.5K to 88.7K.

How did search popularity change for label maker brands worldwide in September 2026?

1 change

  1. In September 2026, NIIMBOT gained share of searches among label maker brands worldwide, from 14.2% to 14.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brother P-touch’s and NIIMBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brother P-touch

1 branded search term

  • brother p touch

NIIMBOT

3 branded search terms

  • niimbot
  • niimbot label
  • niimbot label makers

How the Brand Demand Index is measured

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