Avery vs NIIMBOT:Which is more popular?
In September 2026, Avery had more branded searches than NIIMBOT among label maker brands worldwide. Avery had about 168,000 branded searches, while NIIMBOT had 88,700. Avery made up 28.2% of all label maker brand searches we track, and NIIMBOT accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about label maker brands, NIIMBOT appeared in three of the four answers and Avery in none.
Who do people search for more?
Avery, about 90% more searches than NIIMBOT
Who does AI mention more?
NIIMBOT, mentioned in 3 of 4 answers, Avery in 0
Who does AI recommend more?
NIIMBOT, the only one of the two named
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Top label maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NIIMBOT was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Avery did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brother P-touch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DYMO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- NIIMBOT3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Avery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brady0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zebra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about label maker brands
4 answers
Asked ChatGPT
“Which label maker brand should I buy?”
Asked ChatGPT
“What are the best label maker brands?”
Asked ChatGPT
“What's the best label maker brand for home organisation?”
Searched Google, AI Overview
“best label maker”
Searched Google, AI Overview
“portable label maker”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Avery or NIIMBOT more popular in search?
This chart shows how often people search Google for Avery and NIIMBOT by name. Each line represents a brand's share of searches for all seven label maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Avery, NIIMBOT. The figures are in the table below the chart.
View monthly share of searches table
| Month | DYMO | Avery | Rollo | NIIMBOT | Brother P-touch | Brady | Zebra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 32.1% | 21.1% | 10.9% | 5.2% | 1.3% | 0.56% |
| Nov 2025 | 29.9% | 28.4% | 22.7% | 11.7% | 5.6% | 1.1% | 0.49% |
| Dec 2025 | 25.1% | 36.6% | 19.6% | 12.6% | 4.8% | 0.79% | 0.42% |
| Jan 2026 | 29.9% | 26.4% | 21.1% | 13.3% | 7.8% | 1% | 0.45% |
| Feb 2026 | 30.9% | 26.5% | 21.1% | 13.1% | 6.3% | 1.6% | 0.56% |
| Mar 2026 | 27.8% | 29% | 23.2% | 12.3% | 5.7% | 1.4% | 0.62% |
| Apr 2026 | 26.4% | 29.3% | 23.5% | 12.1% | 7.1% | 1.1% | 0.5% |
| May 2026 | 27% | 30% | 24% | 12.5% | 4.8% | 1.2% | 0.52% |
| Jun 2026 | 26.5% | 26.5% | 26% | 13.9% | 5.2% | 1.3% | 0.56% |
| Jul 2026 | 28.7% | 26.1% | 20.8% | 16.3% | 6.3% | 1.3% | 0.55% |
| Aug 2026 | 27.6% | 33.3% | 17.9% | 14.2% | 5.4% | 1.1% | 0.47% |
| Sep 2026 | 31.3% | 28.2% | 18.5% | 14.9% | 5.6% | 1.1% | 0.49% |
How has the Avery and NIIMBOT comparison changed over the last 12 months?
3 findings
- Avery was ahead of NIIMBOT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s share of searches among label maker brands worldwide moved from 32.1% to 28.2%, and its estimated monthly branded searches moved from 206K to 168K.
- Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands worldwide moved from 10.9% to 14.9%, and its estimated monthly branded searches moved from 69.5K to 88.7K.
How did search popularity change for label maker brands worldwide in September 2026?
3 changes
In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 31.3% of the searches.
In September 2026, NIIMBOT gained share of searches among label maker brands worldwide, from 14.2% to 14.9%.
In September 2026, Avery lost share of searches among label maker brands worldwide, from 33.3% to 28.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Avery’s and NIIMBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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