Avery vs Brother P-touch:Which is searched more?
In September 2026, Avery had more branded searches than Brother P-touch among label maker brands worldwide. Avery was estimated to have 168K branded searches compared to Brother P-touch’s 33.1K, and held a 29.9% Share of Search versus Brother P-touch’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avery or Brother P-touch?
Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avery, Brother P-touch. The figures are in the table below the chart.
View monthly share of search table
| Month | DYMO | Avery | Rollo | Zebra | Brother P-touch | Brady |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 32.6% | 21.4% | 10.2% | 5.2% | 1.3% |
| Nov 2025 | 30.7% | 29.1% | 23.3% | 10.1% | 5.7% | 1.1% |
| Dec 2025 | 26.3% | 38.4% | 20.6% | 8.9% | 5% | 0.82% |
| Jan 2026 | 31.1% | 27.4% | 22% | 10.4% | 8.1% | 1.1% |
| Feb 2026 | 31.9% | 27.3% | 21.7% | 10.9% | 6.5% | 1.6% |
| Mar 2026 | 28.6% | 29.8% | 23.9% | 10.5% | 5.9% | 1.4% |
| Apr 2026 | 27.2% | 30.3% | 24.3% | 9.7% | 7.3% | 1.2% |
| May 2026 | 27.9% | 31% | 24.9% | 10% | 5% | 1.2% |
| Jun 2026 | 28% | 27.9% | 27.4% | 9.9% | 5.5% | 1.3% |
| Jul 2026 | 30.8% | 28% | 22.3% | 10.9% | 6.7% | 1.3% |
| Aug 2026 | 29.1% | 35.2% | 18.9% | 10% | 5.7% | 1.1% |
| Sep 2026 | 33.2% | 29.9% | 19.6% | 10.2% | 5.9% | 1.2% |
How has the Avery and Brother P-touch comparison changed over the last 12 months?
3 findings
- Avery was ahead of Brother P-touch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide moved from 32.6% to 29.9%, and its estimated monthly branded searches moved from 206K to 168K.
- Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide moved from 5.2% to 5.9%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for label maker brands worldwide in September 2026?
2 changes
In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 33.2% estimated Share of Search.
In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 35.2% to 29.9%.
Other head-to-heads among label maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Avery’s and Brother P-touch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avery
4 branded search terms
- avery barcode
- avery barcode label
- avery label
- avery label maker
Brother P-touch
1 branded search term
- brother p touch
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