Brandwave

How popular isZebra in search?

In September 2026, there were an estimated 320 branded searches for Zebra worldwide which held steady over the last 12 months. Zebra holds 0.04% estimated Share of Search among label maker brands worldwide and is ranked 10th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery41.5%
  2. DYMO21%
  3. Rollo12.4%
  4. Avery Dennison10.3%
  5. ShipStation8.4%
  6. Brother P-touch3.7%
  7. Sendle0.91%
  8. Shippit0.91%
  9. Brady0.75%
  10. Zebra0.04%
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Which label maker brands compete with Zebra?

Zebra against label maker brands worldwide, by month

Share of Search by month for Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch, Zebra. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMORolloAvery DennisonShipStationBrother P-touchSendleShippitBradyZebra
Oct 202536%18.1%13.2%10.8%10.8%3.2%5.9%1.2%0.79%0.03%
Nov 202538.1%18.4%14%9.4%9.5%3.4%5.1%1.3%0.68%0.03%
Dec 202543.5%16.7%13%7.2%8.8%3.2%5.8%1.2%0.52%0.03%
Jan 202631.1%19.7%13.9%9.4%9.4%5.1%9.3%1.2%0.68%0.04%
Feb 202636.6%19.6%13.4%11.1%11%4%2.2%1.2%0.98%0.04%
Mar 202639.3%17.2%14.4%11.8%10.1%3.5%1.6%1.1%0.87%0.03%
Apr 202640%16.5%14.7%9.9%11.1%4.4%1.6%1.1%0.72%0.03%
May 202640.9%16.8%15%10.1%11%3%1.3%1.1%0.73%0.04%
Jun 202637.2%17%16.7%11.3%11.2%3.3%1.2%1.2%0.82%0.03%
Jul 202637.4%18.8%13.7%11.3%11.3%4.1%1.2%1.2%0.82%0.04%
Aug 202642.1%19.4%12.6%10.4%8.6%3.8%1.1%1.1%0.76%0.07%
Sep 202641.5%21%12.4%10.3%8.4%3.7%0.91%0.91%0.75%0.04%

  1. 1.Avery

    41.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.DYMO

    21%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.6 points.

  3. 3.Rollo

    12.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Avery Dennison

    10.3%

    Held 4th. 91.1K estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  5. 5.ShipStation

    8.4%

    Held 5th. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  6. 6.Brother P-touch

    3.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sendle

    0.91%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Shippit

    0.91%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Brady

    0.75%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zebra

    0.04%

    Held 10th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between Zebra and its closest rivals

Every comparison with Zebra

How has branded search demand for Zebra changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zebra worldwide held steady at 320.
  • Across the 12 months ending September 2026, Zebra’s estimated Share of Search among label maker brands worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for label maker brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label maker brands worldwide, from 19.4% to 21%.

  2. In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%.

  3. Rollo’s estimated Share of Search among label maker brands worldwide has lost ground for 3 months in a row, from 16.7% to 12.4% in September 2026.

  4. Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Shippit worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  6. Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.

Where does Zebra compete?

Zebra is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Roller Shades brands4th of 4<0.01%Show ranking
Pen brands6th of 60.02%Show ranking
Label printer brands6th of 60.02%Show ranking
Label maker brands10th of 100.04%Shown above
Barcode Scanner brands5th of 50.05%Show ranking
Barcode Labels brands4th of 40.06%Show ranking
Barcode Printer brands6th of 60.06%Show ranking
Label printing5th of 60.06%Show ranking
Highlighter brands3rd of 30.1%Show ranking
Pens5th of 60.13%Show ranking
Fence Charger brands2nd of 30.13%Show ranking
Fly Rug brands5th of 80.8%Show ranking
Fly Sheet brands4th of 71.8%Show ranking

How is Zebra measured?

Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zebra highlighter

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How the Brand Demand Index is measured

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