Brandwave

How popular isZebra in search?

In September 2026, there were an estimated 320 branded searches for Zebra worldwide which held steady over the last 12 months. Zebra holds 0.08% estimated Share of Search among barcode printer brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother52.4%
  2. DYMO45.9%
  3. Brady1.6%
  4. Zebra0.08%
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Which barcode printer brands compete with Zebra?

Zebra against barcode printer brands worldwide, by month

Share of Search by month for Brother, DYMO, Zebra. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBradyZebra
Oct 202548.1%49.6%2.2%0.09%
Nov 202548.9%49.1%1.8%0.09%
Dec 202549.8%48.6%1.5%0.09%
Jan 202652.1%46.2%1.6%0.09%
Feb 202651.1%46.5%2.3%0.09%
Mar 202650.8%46.8%2.4%0.09%
Apr 202652.8%45.2%2%0.08%
May 202652.8%45.2%2%0.1%
Jun 202655%42.9%2%0.08%
Jul 202657.4%40.8%1.8%0.09%
Aug 202654.6%43.5%1.7%0.15%
Sep 202652.4%45.9%1.6%0.08%

  1. 1.Brother

    52.4%

    Held 1st. 213K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.DYMO

    45.9%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.3 points.

  3. 3.Brady

    1.6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Zebra

    0.08%

    Held 4th. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.

Compare search popularity between Zebra and its closest rivals

Every comparison with Zebra

How has branded search demand for Zebra changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zebra worldwide held steady at 320.
  • Across the 12 months ending September 2026, Zebra’s estimated Share of Search among barcode printer brands worldwide held steady, from 0.09% to 0.08%.

How did search popularity change for barcode printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among barcode printer brands worldwide, from 43.5% to 45.9%.

  2. In September 2026, Brother lost estimated Share of Search among barcode printer brands worldwide, from 54.6% to 52.4%.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Zebra compete?

Zebra is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands6th of 60.02%Show ranking
Pen brands5th of 50.03%Show ranking
Label maker brands6th of 60.06%Show ranking
Label printing6th of 60.06%Show ranking
Barcode printer brands4th of 40.08%Shown above
Barcode labels brands3rd of 30.09%Show ranking
Highlighter brands3rd of 30.1%Show ranking
Pens5th of 60.13%Show ranking

How is Zebra measured?

Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zebra highlighter

Do you work for Zebra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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