How popular isBrother P-touch?
In September 2026, people searched for Brother P-touch by name about 33,100 times worldwide, about the same as the previous year. These searches made up 3.7% of all global label tape brand searches, placing Brother P-touch third out of four brands. When we asked both ChatGPT and Google AI Overviews about label tape brands, Brother P-touch appeared in all answers and was the most recommended of the four.
Brother P-touch is the third most searched of 4 competitors and the most recommended in AI answers.
EpsonShare of searches 74.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
DYMOShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Brother P-touchShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BradyShare of searches 0.73%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top label tape brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared in all five answers. Brother P-touch is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Brother P-touch1st
- DYMO2nd
- Brady3rd
- Epson4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brady2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about label tape brands
5 answers
Asked ChatGPT
“Which label tape brand should I buy?”
Asked ChatGPT
“What are the best label tape brands?”
Asked ChatGPT
“What's the best label tape brand for home organisation?”
Searched Google, AI Overview
“label tape refill”
Searched Google, AI Overview
“label tape printer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which label tape brands compete with Brother P-touch?
Share of searches by month for Epson, DYMO, Brother P-touch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | DYMO | Brother P-touch | Brady |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 20.6% | 3.7% | 0.9% |
| Nov 2025 | 75.6% | 20% | 3.7% | 0.74% |
| Dec 2025 | 76.1% | 19.5% | 3.7% | 0.61% |
| Jan 2026 | 76.9% | 17.9% | 4.6% | 0.62% |
| Feb 2026 | 76.9% | 18.4% | 3.8% | 0.93% |
| Mar 2026 | 76.9% | 18.4% | 3.8% | 0.93% |
| Apr 2026 | 77.2% | 17.4% | 4.6% | 0.76% |
| May 2026 | 78.4% | 17.7% | 3.2% | 0.77% |
| Jun 2026 | 79.7% | 16.3% | 3.2% | 0.78% |
| Jul 2026 | 77.9% | 17.5% | 3.8% | 0.76% |
| Aug 2026 | 76.3% | 19.2% | 3.8% | 0.75% |
| Sep 2026 | 74.9% | 20.7% | 3.7% | 0.73% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.9% | 673K | 0% | -1.4 points | |
| 2, held 2nd | 20.7% | 186K | +9.7% | +1.5 points | |
| 3, held 3rd | 3.7% | 33.1K | 0% | -0.1 points | |
| 4, held 4th | 0.73% | 6.6K | 0% | 0 points |
1.
Epson74.9%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
DYMO20.7%
Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.5 points.
3.7%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Brady0.73%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Brother P-touch and its closest rivals
Every comparison with Brother P-touch
7 comparisons
How has branded search demand for Brother P-touch changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brother P-touch worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label tape brands worldwide peaked at 4.6% in April 2026 and was lowest at 3.2% in May 2026.
How did search popularity change for label tape brands worldwide in September 2026?
3 changes
In September 2026, DYMO gained share of searches among label tape brands worldwide, from 19.2% to 20.7%.
In September 2026, Epson lost share of searches among label tape brands worldwide, from 76.3% to 74.9%.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are Brother P-touch’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Brother P-touch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brother p touch
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Where does Brother P-touch compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Label tape brands | 3rd of 4 | 3.7% | Shown above |
| Label maker brands | 5th of 7 | 5.6% | Show ranking |
Is Brother P-touch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.