Brandwave

Label tape brands:Which are searched most?

In September 2026, Epson was the most searched among label tape brands worldwide, with an estimated 673K branded searches and 77.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson77.7%
  2. DYMO21.5%
  3. Brady0.76%

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Share of SearchLeaderboard

Compare the label tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among label tape brands worldwide, by month

Share of Search by month for Epson, DYMO. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonDYMOBrady
Oct 202577.7%21.4%0.94%
Nov 202578.5%20.7%0.77%
Dec 202579.1%20.3%0.63%
Jan 202680.6%18.7%0.65%
Feb 202679.9%19.1%0.96%
Mar 202679.9%19.1%0.96%
Apr 202681%18.2%0.79%
May 202681%18.2%0.79%
Jun 202682.3%16.9%0.81%
Jul 202681%18.2%0.79%
Aug 202679.2%20%0.78%
Sep 202677.7%21.5%0.76%

This month’s ranking, September 2026

  1. 1.Epson

    77.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.DYMO

    21.5%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.5 points.

  3. 3.Brady

    0.76%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among label tape brands worldwide?

In September 2026, Epson was the most searched among label tape brands worldwide, with an estimated 673K branded searches and 77.7% estimated Share of Search within this set. DYMO is in 2nd place, 56.2 percentage points behind at 21.5% Share of Search.

Global label tape brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson77.7%82.3%Jun 202677.7%Oct 20251st
DYMO21.4% → 21.5%21.5%Sep 202616.9%Jun 20262nd
Brady0.94% → 0.76%0.96%Feb 20260.63%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among label tape brands worldwide peaked at 82.3% in June 2026 and was lowest at 77.7% in October 2025.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label tape brands worldwide peaked at 21.5% in September 2026 and was lowest at 16.9% in June 2026.
  • Across the 12 months ending September 2026, Epson, DYMO and Brady held steady: their estimated Share of Search among label tape brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for label tape brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label tape brands worldwide, from 20% to 21.5%.

  2. In September 2026, Epson lost estimated Share of Search among label tape brands worldwide, from 79.2% to 77.7%.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How the Brand Demand Index is measured

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