Avery vs Brady:Which is searched more?
In September 2026, Avery had more branded searches than Brady among label maker brands worldwide. Avery was estimated to have 368K branded searches compared to Brady’s 6.6K, and held a 41.5% Share of Search versus Brady’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avery or Brady?
Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avery, Brady. The figures are in the table below the chart.
View monthly share of search table
| Month | Avery | DYMO | Rollo | Avery Dennison | ShipStation | Brother P-touch | Sendle | Shippit | Brady | Zebra |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 18.1% | 13.2% | 10.8% | 10.8% | 3.2% | 5.9% | 1.2% | 0.79% | 0.03% |
| Nov 2025 | 38.1% | 18.4% | 14% | 9.4% | 9.5% | 3.4% | 5.1% | 1.3% | 0.68% | 0.03% |
| Dec 2025 | 43.5% | 16.7% | 13% | 7.2% | 8.8% | 3.2% | 5.8% | 1.2% | 0.52% | 0.03% |
| Jan 2026 | 31.1% | 19.7% | 13.9% | 9.4% | 9.4% | 5.1% | 9.3% | 1.2% | 0.68% | 0.04% |
| Feb 2026 | 36.6% | 19.6% | 13.4% | 11.1% | 11% | 4% | 2.2% | 1.2% | 0.98% | 0.04% |
| Mar 2026 | 39.3% | 17.2% | 14.4% | 11.8% | 10.1% | 3.5% | 1.6% | 1.1% | 0.87% | 0.03% |
| Apr 2026 | 40% | 16.5% | 14.7% | 9.9% | 11.1% | 4.4% | 1.6% | 1.1% | 0.72% | 0.03% |
| May 2026 | 40.9% | 16.8% | 15% | 10.1% | 11% | 3% | 1.3% | 1.1% | 0.73% | 0.04% |
| Jun 2026 | 37.2% | 17% | 16.7% | 11.3% | 11.2% | 3.3% | 1.2% | 1.2% | 0.82% | 0.03% |
| Jul 2026 | 37.4% | 18.8% | 13.7% | 11.3% | 11.3% | 4.1% | 1.2% | 1.2% | 0.82% | 0.04% |
| Aug 2026 | 42.1% | 19.4% | 12.6% | 10.4% | 8.6% | 3.8% | 1.1% | 1.1% | 0.76% | 0.07% |
| Sep 2026 | 41.5% | 21% | 12.4% | 10.3% | 8.4% | 3.7% | 0.91% | 0.91% | 0.75% | 0.04% |
How has the Avery and Brady comparison changed over the last 12 months?
3 findings
- Avery was ahead of Brady in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide moved from 36% to 41.5%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Brady’s estimated Share of Search among label maker brands worldwide moved from 0.79% to 0.75%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for label maker brands worldwide in September 2026?
2 changes
In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Other head-to-heads among label maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Avery’s and Brady’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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