Brandwave

How popular isBrady in search?

In August 2026, there were an estimated 6.6K branded searches for Brady worldwide which is down 18.5% over the last 11 months. Brady holds 2.2% estimated Share of Search among label printing worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brother72.8%
  2. DYMO24.5%
  3. Brady2.2%
  4. Avery Dennison0.24%
  5. Zebra0.2%
  6. Printronix—
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Which label printing compete with Brady?

Brady against label printing worldwide, by month

Share of Search by month for Brother, DYMO, Brady. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBradyAvery DennisonZebraPrintronix
Oct 202565.6%31.3%2.8%0.25%0.11%—
Nov 202565.6%31.8%2.3%0.21%0.11%—
Dec 202569.9%27.7%2%0.33%0.12%—
Jan 202669.9%27.7%2%0.27%0.12%—
Feb 202668.9%27.7%3%0.22%0.12%—
Mar 202668.6%28%3.1%0.27%0.12%—
Apr 202669.3%27.9%2.5%0.22%0.1%—
May 202669.3%27.9%2.5%0.22%0.12%—
Jun 202673%24%2.6%0.23%0.1%—
Jul 202672.9%24.6%2.2%0.24%0.11%—
Aug 202672.8%24.5%2.2%0.24%0.2%—
Sep 2026——————

  1. 1.Brother

    72.8%

    Held 1st. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.DYMO

    24.5%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Brady

    2.2%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Avery Dennison

    0.24%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zebra

    0.2%

    Held 5th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

  6. —.Printronix

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Brady and its closest rivals

How has branded search demand for Brady changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brady worldwide fell from 8.1K to 6.6K.
  • Across the 11 months ending August 2026, Brady’s estimated Share of Search among label printing worldwide decreased from 2.8% to 2.2%.
  • Across the 11 months ending August 2026, Brady’s estimated Share of Search among label printing worldwide peaked at 3.1% in March 2026 and was lowest at 2% in December 2025.

How did search popularity change for label printing worldwide in August 2026?

  1. Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.

  2. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  4. Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is Brady measured?

Brandwave collects information about searches that people make online using Brady’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brady labels

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How the Brand Demand Index is measured

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