Brandwave

Brady vs Printronix:Which is searched more?

In September 2026, Brady had more branded searches than Printronix among label printing worldwide. Brady was estimated to have 6.6K branded searches compared to Printronix’s 2.4K, and held a 1.3% Share of Search versus Printronix’s 0.47%. These are worldwide searches for English-language branded terms.

Share of Search among label printing worldwide in September 2026Which is more popular in search, Brady or Printronix?
Brady1.3%6.6K searches
vs
Printronix0.47%2.4K searches

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Which is more popular in search, Brady or Printronix?

Compare the label printing shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brady and Printronix among label printing worldwide, by month

Share of Search by month for Brady, Printronix. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOAvery DennisonZebraBradyPrintronix
Oct 202535.9%36.9%22.1%3%1.6%0.58%
Nov 202537.9%38%19.5%2.6%1.4%0.62%
Dec 202539.8%38.8%16.8%2.7%1.2%0.65%
Jan 202641.3%36.6%17.5%2.8%1.3%0.55%
Feb 202639.2%35.7%20.1%2.7%1.8%0.53%
Mar 202637.2%34.3%23.6%2.6%1.7%0.62%
Apr 202640.1%34.3%20.6%2.7%1.5%0.66%
May 202640.2%34.4%20.7%2.7%1.5%0.54%
Jun 202641.4%32.3%21.3%2.8%1.5%0.56%
Jul 202644.7%31.8%19.1%2.5%1.4%0.5%
Aug 202643%34.3%18.4%2.4%1.3%0.48%
Sep 202641.7%36.4%17.8%2.4%1.3%0.47%

How has the Brady and Printronix comparison changed over the last 12 months?

  • Brady was ahead of Printronix in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brady’s estimated Share of Search among label printing worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Printronix’s estimated Share of Search among label printing worldwide moved from 0.58% to 0.47%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for label printing worldwide in September 2026?

  1. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Printronix worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Other head-to-heads among label printing

How each brand is measured

Brandwave collects information about searches that people make online using Brady’s and Printronix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brady

1 branded search term

  • brady labels

Printronix

1 branded search term

  • printronix

How the Brand Demand Index is measured

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