How popular isBrady in search?
In September 2026, there were an estimated 6.6K branded searches for Brady worldwide which is down 18.5% over the last 12 months. Brady holds 0.75% estimated Share of Search among label maker brands worldwide and is ranked 9th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.
Avery41.5%DYMO21%
Rollo12.4%
Avery Dennison10.3%
ShipStation8.4%Brother P-touch3.7%
Sendle0.91%
Shippit0.91%Brady0.75%
Zebra0.04%
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Which label maker brands compete with Brady?
Share of Search by month for Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch, Brady. The figures are in the table below the chart.
View monthly share of search table
| Month | Avery | DYMO | Rollo | Avery Dennison | ShipStation | Brother P-touch | Sendle | Shippit | Brady | Zebra |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 18.1% | 13.2% | 10.8% | 10.8% | 3.2% | 5.9% | 1.2% | 0.79% | 0.03% |
| Nov 2025 | 38.1% | 18.4% | 14% | 9.4% | 9.5% | 3.4% | 5.1% | 1.3% | 0.68% | 0.03% |
| Dec 2025 | 43.5% | 16.7% | 13% | 7.2% | 8.8% | 3.2% | 5.8% | 1.2% | 0.52% | 0.03% |
| Jan 2026 | 31.1% | 19.7% | 13.9% | 9.4% | 9.4% | 5.1% | 9.3% | 1.2% | 0.68% | 0.04% |
| Feb 2026 | 36.6% | 19.6% | 13.4% | 11.1% | 11% | 4% | 2.2% | 1.2% | 0.98% | 0.04% |
| Mar 2026 | 39.3% | 17.2% | 14.4% | 11.8% | 10.1% | 3.5% | 1.6% | 1.1% | 0.87% | 0.03% |
| Apr 2026 | 40% | 16.5% | 14.7% | 9.9% | 11.1% | 4.4% | 1.6% | 1.1% | 0.72% | 0.03% |
| May 2026 | 40.9% | 16.8% | 15% | 10.1% | 11% | 3% | 1.3% | 1.1% | 0.73% | 0.04% |
| Jun 2026 | 37.2% | 17% | 16.7% | 11.3% | 11.2% | 3.3% | 1.2% | 1.2% | 0.82% | 0.03% |
| Jul 2026 | 37.4% | 18.8% | 13.7% | 11.3% | 11.3% | 4.1% | 1.2% | 1.2% | 0.82% | 0.04% |
| Aug 2026 | 42.1% | 19.4% | 12.6% | 10.4% | 8.6% | 3.8% | 1.1% | 1.1% | 0.76% | 0.07% |
| Sep 2026 | 41.5% | 21% | 12.4% | 10.3% | 8.4% | 3.7% | 0.91% | 0.91% | 0.75% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 368K | 0% | -0.6 points | |
| 2, held 2nd | 21% | 186K | +9.7% | +1.6 points | |
| 3, held 3rd | 12.4% | 110K | 0% | -0.2 points | |
| 4, held 4th | 10.3% | 91.1K | -0.14% | -0.2 points | |
| 5, held 5th | 8.4% | 74.2K | -1.1% | -0.2 points | |
| 6, held 6th | 3.7% | 33.1K | 0% | 0 points | |
| 7, held 7th | 0.91% | 8.1K | -18.2% | -0.2 points | |
| 8, held 8th | 0.91% | 8.1K | -18.2% | -0.2 points | |
| 9, held 9th | 0.75% | 6.6K | 0% | 0 points | |
| 10, held 10th | 0.04% | 320 | -45.8% | 0 points |
1.
Avery41.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
21%
Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.6 points.
3.
Rollo12.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.3%
Held 4th. 91.1K estimated branded searches, -0.14% vs prior month. Share -0.2 points.
8.4%
Held 5th. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.
3.7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Sendle0.91%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.
Shippit0.91%
Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
9.
0.75%
Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Zebra0.04%
Held 10th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.
Compare search popularity between Brady and its closest rivals
How has branded search demand for Brady changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brady worldwide fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Brady’s estimated Share of Search among label maker brands worldwide held steady, from 0.79% to 0.75%.
How did search popularity change for label maker brands worldwide in September 2026?
6 changes
In September 2026, DYMO gained estimated Share of Search among label maker brands worldwide, from 19.4% to 21%.
In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%.
Rollo’s estimated Share of Search among label maker brands worldwide has lost ground for 3 months in a row, from 16.7% to 12.4% in September 2026.
Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026.
Estimated monthly branded searches for Shippit worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.
Where does Brady compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label printer brands | 5th of 6 | 0.48% | Show ranking |
| Label maker brands | 9th of 10 | 0.75% | Shown above |
| Barcode Printer brands | 5th of 6 | 1.2% | Show ranking |
| Label printing | 4th of 6 | 1.3% | Show ranking |
How is Brady measured?
Brandwave collects information about searches that people make online using Brady’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- brady labels
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Is Brady your brand?
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