Brady vs NIIMBOT:Which is searched more?
In September 2026, NIIMBOT had more branded searches than Brady among label maker brands worldwide. NIIMBOT had about 88,700 branded searches, while Brady had 6,600. NIIMBOT made up 14.9% of all label maker brand searches we track, and Brady accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Brady or NIIMBOT more popular in search?
Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NIIMBOT, Brady. The figures are in the table below the chart.
View monthly share of searches table
| Month | DYMO | Avery | Rollo | NIIMBOT | Brother P-touch | Brady | Zebra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 32.1% | 21.1% | 10.9% | 5.2% | 1.3% | 0.56% |
| Nov 2025 | 29.9% | 28.4% | 22.7% | 11.7% | 5.6% | 1.1% | 0.49% |
| Dec 2025 | 25.1% | 36.6% | 19.6% | 12.6% | 4.8% | 0.79% | 0.42% |
| Jan 2026 | 29.9% | 26.4% | 21.1% | 13.3% | 7.8% | 1% | 0.45% |
| Feb 2026 | 30.9% | 26.5% | 21.1% | 13.1% | 6.3% | 1.6% | 0.56% |
| Mar 2026 | 27.8% | 29% | 23.2% | 12.3% | 5.7% | 1.4% | 0.62% |
| Apr 2026 | 26.4% | 29.3% | 23.5% | 12.1% | 7.1% | 1.1% | 0.5% |
| May 2026 | 27% | 30% | 24% | 12.5% | 4.8% | 1.2% | 0.52% |
| Jun 2026 | 26.5% | 26.5% | 26% | 13.9% | 5.2% | 1.3% | 0.56% |
| Jul 2026 | 28.7% | 26.1% | 20.8% | 16.3% | 6.3% | 1.3% | 0.55% |
| Aug 2026 | 27.6% | 33.3% | 17.9% | 14.2% | 5.4% | 1.1% | 0.47% |
| Sep 2026 | 31.3% | 28.2% | 18.5% | 14.9% | 5.6% | 1.1% | 0.49% |
How has the Brady and NIIMBOT comparison changed over the last 12 months?
3 findings
- NIIMBOT was ahead of Brady in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brady’s share of searches among label maker brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands worldwide moved from 10.9% to 14.9%, and its estimated monthly branded searches moved from 69.5K to 88.7K.
How did search popularity change for label maker brands worldwide in September 2026?
2 changes
In September 2026, NIIMBOT gained share of searches among label maker brands worldwide, from 14.2% to 14.9%.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brady’s and NIIMBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among label maker brands
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