Brandwave

How popular isBrady in search?

In September 2026, there were an estimated 6.6K branded searches for Brady worldwide which is down 18.5% over the last 12 months. Brady holds 0.62% estimated Share of Search among label tape brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson81.9%
  2. DYMO17.5%
  3. Brady0.62%
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Which label tape brands compete with Brady?

Brady against label tape brands worldwide, by month

Share of Search by month for Epson, DYMO, Brady. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonDYMOBrady
Oct 202581.3%17.9%0.78%
Nov 202582.5%16.8%0.63%
Dec 202583%16.5%0.51%
Jan 202683.8%15.7%0.54%
Feb 202683.1%16.1%0.81%
Mar 202683.5%15.7%0.79%
Apr 202684.2%15.2%0.66%
May 202684.1%15.3%0.66%
Jun 202685.2%14.1%0.67%
Jul 202684.2%15.2%0.66%
Aug 202683.2%16.2%0.63%
Sep 202681.9%17.5%0.62%

  1. 1.Epson

    81.9%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.DYMO

    17.5%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.3 points.

  3. 3.Brady

    0.62%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Brady and its closest rivals

Every comparison with Brady

How has branded search demand for Brady changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brady worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Brady’s estimated Share of Search among label tape brands worldwide held steady, from 0.78% to 0.62%.

How did search popularity change for label tape brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label tape brands worldwide, from 16.2% to 17.5%.

  2. In September 2026, Epson lost estimated Share of Search among label tape brands worldwide, from 83.2% to 81.9%.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Brady compete?

Brady is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands5th of 60.48%Show ranking
Label tape brands3rd of 30.62%Shown above
Label maker brands5th of 61.3%Show ranking
Label printing4th of 61.3%Show ranking
Barcode printer brands3rd of 41.6%Show ranking
Label machine brands3rd of 31.6%Show ranking

How is Brady measured?

Brandwave collects information about searches that people make online using Brady’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brady labels

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How the Brand Demand Index is measured

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