Brandwave

How popular isBrady in search?

In September 2026, there were an estimated 6.6K branded searches for Brady worldwide which is down 18.5% over the last 12 months. Brady holds 1.7% estimated Share of Search among barcode printer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother50.7%
  2. DYMO47%
  3. Brady1.7%
  4. Zebra0.73%
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Which barcode printer brands compete with Brady?

Brady against barcode printer brands worldwide, by month

Share of Search by month for Brother, DYMO, Brady. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBradyZebra
Oct 202545.6%51.2%2.2%0.99%
Nov 202546.7%50.4%1.9%1%
Dec 202547.6%49.8%1.6%1%
Jan 202650%47.5%1.6%0.89%
Feb 202648.6%47.5%2.4%1.6%
Mar 202648.8%47.7%2.4%1.1%
Apr 202650.4%46.3%2%1.3%
May 202650.4%46.3%2%1.3%
Jun 202652.8%44.2%2.1%0.93%
Jul 202655.4%41.8%1.8%0.99%
Aug 202652.8%44.6%1.7%0.94%
Sep 202650.7%47%1.7%0.73%

  1. 1.Brother

    50.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.DYMO

    47%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.4 points.

  3. 3.Brady

    1.7%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Zebra

    0.73%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Compare search popularity between Brady and its closest rivals

Every comparison with Brady

How has branded search demand for Brady changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brady worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Brady’s estimated Share of Search among barcode printer brands worldwide decreased from 2.2% to 1.7%.

How did search popularity change for barcode printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among barcode printer brands worldwide, from 44.6% to 47%.

  2. In September 2026, Brother lost estimated Share of Search among barcode printer brands worldwide, from 52.8% to 50.7%.

  3. Estimated monthly branded searches for Zebra worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Brady compete?

Brady is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands6th of 60.56%Show ranking
Label tape brands3rd of 30.76%Show ranking
Label printing5th of 61.3%Show ranking
Label maker brands5th of 61.3%Show ranking
Barcode printer brands3rd of 41.7%Shown above
Label machine brands3rd of 31.7%Show ranking

How is Brady measured?

Brandwave collects information about searches that people make online using Brady’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brady labels

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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