Brandwave

How popular isDYMO in search?

In September 2026, there were an estimated 186K branded searches for DYMO worldwide which held steady over the last 12 months. DYMO holds 17.5% estimated Share of Search among label tape brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson81.9%
  2. DYMO17.5%
  3. Brady0.62%
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Which label tape brands compete with DYMO?

DYMO against label tape brands worldwide, by month

Share of Search by month for Epson, DYMO. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonDYMOBrady
Oct 202581.3%17.9%0.78%
Nov 202582.5%16.8%0.63%
Dec 202583%16.5%0.51%
Jan 202683.8%15.7%0.54%
Feb 202683.1%16.1%0.81%
Mar 202683.5%15.7%0.79%
Apr 202684.2%15.2%0.66%
May 202684.1%15.3%0.66%
Jun 202685.2%14.1%0.67%
Jul 202684.2%15.2%0.66%
Aug 202683.2%16.2%0.63%
Sep 202681.9%17.5%0.62%

  1. 1.Epson

    81.9%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.DYMO

    17.5%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.3 points.

  3. 3.Brady

    0.62%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DYMO and its closest rivals

Every comparison with DYMO

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO worldwide held steady, from 185K to 186K.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label tape brands worldwide peaked at 17.9% in October 2025 and was lowest at 14.1% in June 2026.

How did search popularity change for label tape brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label tape brands worldwide, from 16.2% to 17.5%.

  2. In September 2026, Epson lost estimated Share of Search among label tape brands worldwide, from 83.2% to 81.9%.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does DYMO compete?

DYMO is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands3rd of 613.4%Show ranking
Label makers3rd of 513.7%Show ranking
Label tape brands2nd of 317.5%Shown above
Label maker brands1st of 636.9%Show ranking
Label printing2nd of 637.3%Show ranking
Barcode printer brands2nd of 445.9%Show ranking
Label machine brands2nd of 345.9%Show ranking
Barcode labels brands1st of 352.5%Show ranking

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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