Avery vs DYMO:Which is searched more?
In September 2026, DYMO had more branded searches than Avery among label maker brands worldwide. DYMO was estimated to have 186K branded searches compared to Avery’s 168K, and held a 36.7% Share of Search versus Avery’s 33.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avery or DYMO?
Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DYMO, Avery. The figures are in the table below the chart.
View monthly share of search table
| Month | DYMO | Avery | Rollo | Brother P-touch | Brady | Zebra |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 36.1% | 23.7% | 5.8% | 1.4% | 0.63% |
| Nov 2025 | 33.9% | 32.2% | 25.7% | 6.3% | 1.3% | 0.55% |
| Dec 2025 | 28.8% | 41.9% | 22.5% | 5.5% | 0.9% | 0.48% |
| Jan 2026 | 34.5% | 30.4% | 24.4% | 8.9% | 1.2% | 0.52% |
| Feb 2026 | 35.5% | 30.5% | 24.2% | 7.3% | 1.8% | 0.64% |
| Mar 2026 | 31.7% | 33% | 26.5% | 6.5% | 1.6% | 0.71% |
| Apr 2026 | 30% | 33.4% | 26.7% | 8% | 1.3% | 0.57% |
| May 2026 | 30.8% | 34.2% | 27.5% | 5.5% | 1.3% | 0.59% |
| Jun 2026 | 30.9% | 30.8% | 30.2% | 6.1% | 1.5% | 0.65% |
| Jul 2026 | 34.3% | 31.2% | 24.9% | 7.5% | 1.5% | 0.66% |
| Aug 2026 | 32.2% | 38.9% | 20.9% | 6.3% | 1.3% | 0.55% |
| Sep 2026 | 36.7% | 33.2% | 21.7% | 6.5% | 1.3% | 0.57% |
How has the Avery and DYMO comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: DYMO took it in November 2025, Avery took it in December 2025, DYMO took it in January 2026, Avery took it in March 2026, DYMO took it in June 2026, Avery took it in August 2026, DYMO took it in September 2026.
- Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide moved from 36.1% to 33.2%, and its estimated monthly branded searches moved from 206K to 168K.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide moved from 32.4% to 36.7%, and its estimated monthly branded searches moved from 185K to 186K.
How did search popularity change for label maker brands worldwide in September 2026?
2 changes
In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 36.7% estimated Share of Search.
In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 38.9% to 33.2%.
Other head-to-heads among label maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Avery’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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