Brother P-touch vs DYMO:Which is searched more?
In September 2026, DYMO had more branded searches than Brother P-touch among label maker brands worldwide. DYMO was estimated to have 186K branded searches compared to Brother P-touch’s 33.1K, and held a 36.7% Share of Search versus Brother P-touch’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother P-touch or DYMO?
Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DYMO, Brother P-touch. The figures are in the table below the chart.
View monthly share of search table
| Month | DYMO | Avery | Rollo | Brother P-touch | Brady | Zebra |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 36.1% | 23.7% | 5.8% | 1.4% | 0.63% |
| Nov 2025 | 33.9% | 32.2% | 25.7% | 6.3% | 1.3% | 0.55% |
| Dec 2025 | 28.8% | 41.9% | 22.5% | 5.5% | 0.9% | 0.48% |
| Jan 2026 | 34.5% | 30.4% | 24.4% | 8.9% | 1.2% | 0.52% |
| Feb 2026 | 35.5% | 30.5% | 24.2% | 7.3% | 1.8% | 0.64% |
| Mar 2026 | 31.7% | 33% | 26.5% | 6.5% | 1.6% | 0.71% |
| Apr 2026 | 30% | 33.4% | 26.7% | 8% | 1.3% | 0.57% |
| May 2026 | 30.8% | 34.2% | 27.5% | 5.5% | 1.3% | 0.59% |
| Jun 2026 | 30.9% | 30.8% | 30.2% | 6.1% | 1.5% | 0.65% |
| Jul 2026 | 34.3% | 31.2% | 24.9% | 7.5% | 1.5% | 0.66% |
| Aug 2026 | 32.2% | 38.9% | 20.9% | 6.3% | 1.3% | 0.55% |
| Sep 2026 | 36.7% | 33.2% | 21.7% | 6.5% | 1.3% | 0.57% |
How has the Brother P-touch and DYMO comparison changed over the last 12 months?
3 findings
- DYMO was ahead of Brother P-touch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide moved from 32.4% to 36.7%, and its estimated monthly branded searches moved from 185K to 186K.
How did search popularity change for label maker brands worldwide in September 2026?
1 change
In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 36.7% estimated Share of Search.
Other head-to-heads among label maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother P-touch’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother P-touch
1 branded search term
- brother p touch
DYMO
4 branded search terms
- dymo
- dymo label maker
- dymo labelwriter450
- dymo letratag
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