Brother P-touch vs Epson:Which is more popular?
In September 2026, Epson had more branded searches than Brother P-touch among label tape brands worldwide. Epson had about 673,000 branded searches, while Brother P-touch had 33,100. Epson made up 74.9% of all label tape brand searches we track, and Brother P-touch accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about label tape brands, Brother P-touch appeared in all five answers and Epson in two. Brother P-touch was mentioned before Epson in every answer.
Who do people search for more?
Epson, about 20 searches for every 1 for Brother P-touch
Who does AI mention more?
Brother P-touch, mentioned in every answer we collected
Who does AI recommend more?
Brother P-touch, named ahead of Epson in every answer
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Top label tape brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared in all five answers. Epson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brother P-touch was listed before Epson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Brother P-touch1st
DYMO2nd
Brady3rd- Epson4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brady2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about label tape brands
5 answers
Asked ChatGPT
“Which label tape brand should I buy?”
Asked ChatGPT
“What are the best label tape brands?”
Asked ChatGPT
“What's the best label tape brand for home organisation?”
Searched Google, AI Overview
“label tape refill”
Searched Google, AI Overview
“label tape printer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brother P-touch or Epson more popular in search?
This chart shows how often people search Google for Brother P-touch and Epson by name. Each line represents a brand's share of searches for all four label tape brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Epson, Brother P-touch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | DYMO | Brother P-touch | Brady |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 20.6% | 3.7% | 0.9% |
| Nov 2025 | 75.6% | 20% | 3.7% | 0.74% |
| Dec 2025 | 76.1% | 19.5% | 3.7% | 0.61% |
| Jan 2026 | 76.9% | 17.9% | 4.6% | 0.62% |
| Feb 2026 | 76.9% | 18.4% | 3.8% | 0.93% |
| Mar 2026 | 76.9% | 18.4% | 3.8% | 0.93% |
| Apr 2026 | 77.2% | 17.4% | 4.6% | 0.76% |
| May 2026 | 78.4% | 17.7% | 3.2% | 0.77% |
| Jun 2026 | 79.7% | 16.3% | 3.2% | 0.78% |
| Jul 2026 | 77.9% | 17.5% | 3.8% | 0.76% |
| Aug 2026 | 76.3% | 19.2% | 3.8% | 0.75% |
| Sep 2026 | 74.9% | 20.7% | 3.7% | 0.73% |
How has the Brother P-touch and Epson comparison changed over the last 12 months?
3 findings
- Epson was ahead of Brother P-touch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label tape brands worldwide held steady at 3.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Epson’s share of searches among label tape brands worldwide moved from 74.8% to 74.9%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for label tape brands worldwide in September 2026?
1 change
In September 2026, Epson lost share of searches among label tape brands worldwide, from 76.3% to 74.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brother P-touch’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother P-touch
1 branded search term
- brother p touch
Epson
1 branded search term
- epson
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