Brandwave

Brother P-touch vs DYMO:Which is more popular?

In September 2026, DYMO had more branded searches than Brother P-touch among label tape brands worldwide. DYMO had about 186,000 branded searches, while Brother P-touch had 33,100. DYMO made up 20.7% of all label tape brand searches we track, and Brother P-touch accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about label tape brands, Brother P-touch appeared in all five answers and DYMO in four. Brother P-touch was mentioned before DYMO in every answer.

Among label tape brands worldwide in September 2026

Who do people search for more?

DYMO, about 6 searches for every 1 for Brother P-touch

DYMO 186K searchesBrother P-touch 33.1K searches

Who does AI mention more?

Brother P-touch, mentioned in every answer we collected

Brother P-touch in 5 of 5DYMO in 4 of 5

Who does AI recommend more?

Brother P-touch, named ahead of DYMO in every answer

Brother P-touch first in 5DYMO never first

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Top label tape brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared in all five answers. DYMO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brother P-touch was listed before DYMO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother P-touch1st
  2. DYMO2nd
  3. Brady3rd
  4. Epson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brady2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about label tape brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Brother P-touch or DYMO more popular in search?

This chart shows how often people search Google for Brother P-touch and DYMO by name. Each line represents a brand's share of searches for all four label tape brands we track, month by month, from English-language searches worldwide.

Brother P-touch and DYMO among label tape brands worldwide, by month

Share of searches by month for DYMO, Brother P-touch. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonDYMOBrother P-touchBrady
Oct 202574.8%20.6%3.7%0.9%
Nov 202575.6%20%3.7%0.74%
Dec 202576.1%19.5%3.7%0.61%
Jan 202676.9%17.9%4.6%0.62%
Feb 202676.9%18.4%3.8%0.93%
Mar 202676.9%18.4%3.8%0.93%
Apr 202677.2%17.4%4.6%0.76%
May 202678.4%17.7%3.2%0.77%
Jun 202679.7%16.3%3.2%0.78%
Jul 202677.9%17.5%3.8%0.76%
Aug 202676.3%19.2%3.8%0.75%
Sep 202674.9%20.7%3.7%0.73%

How has the Brother P-touch and DYMO comparison changed over the last 12 months?

3 findings
  • DYMO was ahead of Brother P-touch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brother P-touch’s share of searches among label tape brands worldwide held steady at 3.7%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, DYMO’s share of searches among label tape brands worldwide moved from 20.6% to 20.7%, and its estimated monthly branded searches moved from 185K to 186K.

How did search popularity change for label tape brands worldwide in September 2026?

1 change

  1. In September 2026, DYMO gained share of searches among label tape brands worldwide, from 19.2% to 20.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Brother P-touch’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brother P-touch

1 branded search term

  • brother p touch

DYMO

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

How the Brand Demand Index is measured

Other head-to-heads among label tape brands

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