Avery vs Rollo:Which is searched more?
In September 2026, Avery had more branded searches than Rollo among label maker brands worldwide. Avery was estimated to have 168K branded searches compared to Rollo’s 110K, and held a 33.3% Share of Search versus Rollo’s 21.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avery or Rollo?
Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avery, Rollo. The figures are in the table below the chart.
View monthly share of search table
| Month | DYMO | Avery | Rollo | Brother P-touch | Brady | Zebra |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 36.3% | 23.8% | 5.8% | 1.4% | 0.06% |
| Nov 2025 | 34.1% | 32.4% | 25.9% | 6.3% | 1.3% | 0.06% |
| Dec 2025 | 28.9% | 42.1% | 22.6% | 5.5% | 0.9% | 0.05% |
| Jan 2026 | 34.7% | 30.5% | 24.5% | 9% | 1.2% | 0.07% |
| Feb 2026 | 35.8% | 30.7% | 24.4% | 7.3% | 1.8% | 0.07% |
| Mar 2026 | 31.9% | 33.3% | 26.7% | 6.5% | 1.6% | 0.06% |
| Apr 2026 | 30.2% | 33.5% | 26.9% | 8.1% | 1.3% | 0.05% |
| May 2026 | 31% | 34.4% | 27.6% | 5.5% | 1.4% | 0.07% |
| Jun 2026 | 31% | 31% | 30.4% | 6.1% | 1.5% | 0.06% |
| Jul 2026 | 34.5% | 31.4% | 25% | 7.5% | 1.5% | 0.07% |
| Aug 2026 | 32.3% | 39% | 21% | 6.3% | 1.3% | 0.11% |
| Sep 2026 | 36.9% | 33.3% | 21.8% | 6.6% | 1.3% | 0.06% |
How has the Avery and Rollo comparison changed over the last 12 months?
3 findings
- Avery was ahead of Rollo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide moved from 36.3% to 33.3%, and its estimated monthly branded searches moved from 206K to 168K.
- Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide moved from 23.8% to 21.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for label maker brands worldwide in September 2026?
3 changes
In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 36.9% estimated Share of Search.
In September 2026, Rollo gained estimated Share of Search among label maker brands worldwide, from 21% to 21.8%.
In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 39% to 33.3%.
Other head-to-heads among label maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Avery’s and Rollo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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