Brother vs NIIMBOT:Which is more popular by branded search?
In August 2026, Brother had more branded searches than NIIMBOT among label makers worldwide. Brother was estimated to have 220K branded searches compared to NIIMBOT’s 6.6K, and held a 5.3% Share of Search versus NIIMBOT’s 0.16%. These are worldwide searches for English-language branded terms.
Follow Brother vs NIIMBOT and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brother or NIIMBOT?
Compare the label makers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, NIIMBOT. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Epson | Brother | DYMO | NIIMBOT | Labelife |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 26.6% | 4.6% | 2.2% | 0.09% | — |
| Nov 2025 | 70.5% | 23.6% | 3.9% | 1.9% | 0.08% | — |
| Dec 2025 | 67.1% | 26.4% | 4.6% | 1.8% | 0.11% | — |
| Jan 2026 | 58.4% | 33.2% | 5.9% | 2.4% | 0.11% | — |
| Feb 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.1% | — |
| Mar 2026 | 62.8% | 29.9% | 5.1% | 2.1% | 0.15% | — |
| Apr 2026 | 63.1% | 29.5% | 5.2% | 2.1% | 0.12% | — |
| May 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.15% | — |
| Jun 2026 | 62.6% | 30.4% | 5.1% | 1.7% | 0.15% | — |
| Jul 2026 | 61.7% | 30.1% | 6% | 2% | 0.15% | — |
| Aug 2026 | 65.8% | 27% | 5.3% | 1.8% | 0.16% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Brother and NIIMBOT comparison changed over the last 12 months?
3 findings
- Brother was ahead of NIIMBOT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide moved from 4.6% to 5.3%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, NIIMBOT’s estimated Share of Search among label makers worldwide moved from 0.09% to 0.16%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
How did search popularity change for label makers worldwide in August 2026?
2 changes
In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%.
Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and NIIMBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.