Brandwave

How popular isBrother in search?

In August 2026, there were an estimated 220K branded searches for Brother worldwide which is up 15.8% over the last 11 months. Brother holds 5.3% estimated Share of Search among label makers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Casio65.8%
  2. Epson27%
  3. Brother5.3%
  4. DYMO1.8%
  5. NIIMBOT0.16%
  6. Labelife—
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Which label makers compete with Brother?

Brother against label makers worldwide, by month

Share of Search by month for Casio, Epson, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCasioEpsonBrotherDYMONIIMBOTLabelife
Oct 202566.5%26.6%4.6%2.2%0.09%—
Nov 202570.5%23.6%3.9%1.9%0.08%—
Dec 202567.1%26.4%4.6%1.8%0.11%—
Jan 202658.4%33.2%5.9%2.4%0.11%—
Feb 202663.2%29.4%5.2%2.1%0.1%—
Mar 202662.8%29.9%5.1%2.1%0.15%—
Apr 202663.1%29.5%5.2%2.1%0.12%—
May 202663.2%29.4%5.2%2.1%0.15%—
Jun 202662.6%30.4%5.1%1.7%0.15%—
Jul 202661.7%30.1%6%2%0.15%—
Aug 202665.8%27%5.3%1.8%0.16%—
Sep 2026——————

  1. 1.Casio

    65.8%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  2. 2.Epson

    27%

    Held 2nd. 1.1M estimated branded searches, +2.7% vs prior month. Share -3.1 points.

  3. 3.Brother

    5.3%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.DYMO

    1.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.NIIMBOT

    0.16%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. —.Labelife

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Brother and its closest rivals

How has branded search demand for Brother changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brother worldwide rose from 190K to 220K.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide increased from 4.6% to 5.3%.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide peaked at 6% in July 2026 and was lowest at 3.9% in November 2025.

How did search popularity change for label makers worldwide in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among label makers worldwide, from 61.7% to 65.8%.

  2. In August 2026, Epson lost estimated Share of Search among label makers worldwide, from 30.1% to 27%.

  3. In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%.

  4. Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

  5. Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Brother compete?

Brother is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label makers3rd of 65.3%Shown above
Printer ink brands5th of 68.4%Show ranking
Home printer brands4th of 510.6%Show ranking
Craft supplies3rd of 611.4%Show ranking
Craft cutting machine brands3rd of 511.5%Show ranking
Embroidery machine brands2nd of 514.8%Show ranking
Sewing machine brands1st of 553.9%Show ranking
Overlocker brands1st of 557.1%Show ranking
Label printing1st of 672.8%Show ranking

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • brother com
  • brother printer
  • printer brother

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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