How popular isBrother in search?
In August 2026, there were an estimated 220K branded searches for Brother worldwide which is up 15.8% over the last 11 months. Brother holds 56% estimated Share of Search among label printing worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brother56%
Avery Dennison23.3%DYMO18.9%
Brady1.7%
Zebra0.15%
Printronix—
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Which label printing compete with Brother?
Share of Search by month for Brother, Avery Dennison, DYMO. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Avery Dennison | DYMO | Brady | Zebra | Printronix |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 27.7% | 22.7% | 2% | 0.08% | — |
| Nov 2025 | 49.8% | 24.3% | 24.1% | 1.8% | 0.09% | — |
| Dec 2025 | 54.7% | 21.9% | 21.7% | 1.6% | 0.09% | — |
| Jan 2026 | 54.7% | 21.9% | 21.7% | 1.6% | 0.09% | — |
| Feb 2026 | 51.4% | 25.5% | 20.7% | 2.3% | 0.09% | — |
| Mar 2026 | 48.4% | 29.6% | 19.8% | 2.2% | 0.09% | — |
| Apr 2026 | 51.7% | 25.6% | 20.8% | 1.9% | 0.07% | — |
| May 2026 | 51.6% | 25.6% | 20.8% | 1.9% | 0.09% | — |
| Jun 2026 | 53.7% | 26.6% | 17.7% | 1.9% | 0.08% | — |
| Jul 2026 | 56.1% | 23.3% | 18.9% | 1.7% | 0.08% | — |
| Aug 2026 | 56% | 23.3% | 18.9% | 1.7% | 0.15% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 220K | 0% | 0 points | |
| 2, held 2nd | 23.3% | 91.2K | 0% | 0 points | |
| 3, held 3rd | 18.9% | 74K | 0% | 0 points | |
| 4, held 4th | 1.7% | 6.6K | 0% | 0 points | |
| 5, held 5th | 0.15% | 590 | +84.4% | +0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Brother56%
Held 1st. 220K estimated branded searches, 0% vs prior month. Share 0 points.
23.3%
Held 2nd. 91.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.
18.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
1.7%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Zebra0.15%
Held 5th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Brother and its closest rivals
Every comparison with Brother
24 comparisons
- Brother vs Canon
- Brother vs Casio
- Brother vs Cricut
- Brother vs Epson
- Brother vs HP
- Brother vs Husqvarna
- Brother vs Silhouette
- Brother vs Xerox
- Avery Dennison vs Brother
- Brother vs DYMO
- Brother vs Janome
- Brother vs Lexmark
- Bernina vs Brother
- Brother vs Pfaff
- Brother vs Spellbinders
- Brother vs Elna
- Brother vs Siser
- Brother vs Singer
- Brother vs Sizzix
- Brother vs Melco
- Brady vs Brother
- Brother vs NIIMBOT
- American Crafts vs Brother
- Brother vs Zebra
How has branded search demand for Brother changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brother worldwide rose from 190K to 220K.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label printing worldwide increased from 47.5% to 56%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label printing worldwide peaked at 56.1% in July 2026 and was lowest at 47.5% in October 2025.
How did search popularity change for label printing worldwide in August 2026?
5 changes
Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.
Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Avery Dennison worldwide fell 17.6% over 11 measured months, from 111K to 91.2K in August 2026.
Where does Brother compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label makers | 3rd of 6 | 5.3% | Show ranking |
| Printer ink brands | 5th of 6 | 8.4% | Show ranking |
| Home printer brands | 4th of 5 | 10.6% | Show ranking |
| Craft supplies | 3rd of 6 | 11.4% | Show ranking |
| Craft cutting machine brands | 3rd of 5 | 11.5% | Show ranking |
| Embroidery machine brands | 2nd of 5 | 14.8% | Show ranking |
| Sewing machine brands | 1st of 5 | 53.9% | Show ranking |
| Label printing | 1st of 6 | 56% | Shown above |
| Overlocker brands | 1st of 5 | 57.1% | Show ranking |
How is Brother measured?
Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- brother com
- brother printer
- printer brother
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Is Brother your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.