Brandwave

How popular isDYMO in search?

In August 2026, there were an estimated 74K branded searches for DYMO worldwide which is down 18.2% over the last 11 months. DYMO holds 24.5% estimated Share of Search among label printing worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brother72.8%
  2. DYMO24.5%
  3. Brady2.2%
  4. Avery Dennison0.24%
  5. Zebra0.2%
  6. Printronix—
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Which label printing compete with DYMO?

DYMO against label printing worldwide, by month

Share of Search by month for Brother, DYMO, Brady. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBradyAvery DennisonZebraPrintronix
Oct 202565.6%31.3%2.8%0.25%0.11%—
Nov 202565.6%31.8%2.3%0.21%0.11%—
Dec 202569.9%27.7%2%0.33%0.12%—
Jan 202669.9%27.7%2%0.27%0.12%—
Feb 202668.9%27.7%3%0.22%0.12%—
Mar 202668.6%28%3.1%0.27%0.12%—
Apr 202669.3%27.9%2.5%0.22%0.1%—
May 202669.3%27.9%2.5%0.22%0.12%—
Jun 202673%24%2.6%0.23%0.1%—
Jul 202672.9%24.6%2.2%0.24%0.11%—
Aug 202672.8%24.5%2.2%0.24%0.2%—
Sep 2026——————

  1. 1.Brother

    72.8%

    Held 1st. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.DYMO

    24.5%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Brady

    2.2%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Avery Dennison

    0.24%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zebra

    0.2%

    Held 5th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

  6. —.Printronix

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between DYMO and its closest rivals

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DYMO worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide decreased from 31.3% to 24.5%.
  • Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide peaked at 31.8% in November 2025 and was lowest at 24% in June 2026.

How did search popularity change for label printing worldwide in August 2026?

  1. Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.

  2. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  4. Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does DYMO compete?

DYMO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label makers4th of 61.8%Show ranking
Label printing2nd of 624.5%Shown above

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dymo

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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