Label printing:Which brands are most popular in search?
In August 2026, Brother was the most searched among label printing worldwide, with an estimated 220K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Brother72.8%DYMO24.5%
- Brady2.2%
- Avery Dennison0.24%
Zebra0.2%- Printronix—
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Share of SearchLeaderboard
Compare the label printing shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, DYMO, Brady. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Brady | Avery Dennison | Zebra | Printronix |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 31.3% | 2.8% | 0.25% | 0.11% | — |
| Nov 2025 | 65.6% | 31.8% | 2.3% | 0.21% | 0.11% | — |
| Dec 2025 | 69.9% | 27.7% | 2% | 0.33% | 0.12% | — |
| Jan 2026 | 69.9% | 27.7% | 2% | 0.27% | 0.12% | — |
| Feb 2026 | 68.9% | 27.7% | 3% | 0.22% | 0.12% | — |
| Mar 2026 | 68.6% | 28% | 3.1% | 0.27% | 0.12% | — |
| Apr 2026 | 69.3% | 27.9% | 2.5% | 0.22% | 0.1% | — |
| May 2026 | 69.3% | 27.9% | 2.5% | 0.22% | 0.12% | — |
| Jun 2026 | 73% | 24% | 2.6% | 0.23% | 0.1% | — |
| Jul 2026 | 72.9% | 24.6% | 2.2% | 0.24% | 0.11% | — |
| Aug 2026 | 72.8% | 24.5% | 2.2% | 0.24% | 0.2% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 220K | 0% | -0.1 points | |
| 2, held 2nd | 24.5% | 74K | 0% | 0 points | |
| 3, held 3rd | 2.2% | 6.6K | 0% | 0 points | |
| 4, held 4th | 0.24% | 720 | 0% | 0 points | |
| 5, held 5th | 0.2% | 590 | +84.4% | +0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Brother72.8%
Held 1st. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
24.5%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.Brady
2.2%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.24%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Zebra0.2%
Held 5th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among label printing worldwide?
5 brands
In August 2026, Brother was the most searched among label printing worldwide, with an estimated 220K branded searches and 72.8% estimated Share of Search within this set. DYMO is in 2nd place, 48.3 percentage points behind at 24.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Brother | 65.6% → 72.8% | 73%Jun 2026 | 65.6%Oct 2025 | 1st |
| DYMO | 31.3% → 24.5% | 31.8%Nov 2025 | 24%Jun 2026 | 2nd |
| Brady | 2.8% → 2.2% | 3.1%Mar 2026 | 2%Dec 2025 | 3rd |
| Avery Dennison | 0.25% → 0.24% | 0.33%Dec 2025 | 0.21%Nov 2025 | 4th |
| Zebra | 0.11% → 0.2% | 0.2%Aug 2026 | 0.1%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label printing worldwide increased from 65.6% to 72.8%.
- Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide decreased from 31.3% to 24.5%.
- Across the 11 months ending August 2026, Brady’s estimated Share of Search among label printing worldwide decreased from 2.8% to 2.2%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label printing worldwide peaked at 73% in June 2026 and was lowest at 65.6% in October 2025.
- Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide peaked at 31.8% in November 2025 and was lowest at 24% in June 2026.
- Across the 11 months ending August 2026, Brady’s estimated Share of Search among label printing worldwide peaked at 3.1% in March 2026 and was lowest at 2% in December 2025.
- Across the 11 months ending August 2026, Avery Dennison, Zebra and Printronix held steady: their estimated Share of Search among label printing worldwide each moved less than 0.5 percentage points.
How did search popularity change for label printing worldwide in August 2026?
4 changes
Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.
Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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