Brandwave

Printer ink brands:Which brands are most popular in search?

In August 2026, Epson was the most searched among printer ink brands worldwide, with an estimated 1.1M branded searches and 42.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson42.9%
  2. Xerox21%
  3. Canon13.6%
  4. HP12.1%
  5. Brother8.4%
  6. Lexmark2%

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Share of SearchLeaderboard

Compare the printer ink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among printer ink brands worldwide, by month

Share of Search by month for Epson, Xerox, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXeroxCanonHPBrotherLexmark
Oct 202539.9%24.5%11.5%14.4%6.9%2.7%
Nov 202541.1%24.6%11.4%13.8%6.8%2.2%
Dec 202540%25%11.5%14.3%6.9%2.2%
Jan 202642.3%22.3%12.5%13%7.6%2.4%
Feb 202639.4%25.5%11.6%14.2%6.9%2.3%
Mar 202640%25.2%11.5%14%6.8%2.3%
Apr 202641.8%21.9%11.7%14.8%7.3%2.4%
May 202642.9%22.6%12%12.8%7.6%2.1%
Jun 202643.7%22.1%11.8%12.6%7.4%2.4%
Jul 202642.6%21.4%13.2%12.2%8.6%2%
Aug 202642.9%21%13.6%12.1%8.4%2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Epson

    42.9%

    Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share +0.3 points.

  2. 2.Xerox

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Canon

    13.6%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.4 points.

  4. 4.HP

    12.1%

    Held 4th. 316K estimated branded searches, +0.86% vs prior month. Share -0.1 points.

  5. 5.Brother

    8.4%

    Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Lexmark

    2%

    Held 6th. 53K estimated branded searches, +4.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among printer ink brands worldwide?

In August 2026, Epson was the most searched among printer ink brands worldwide, with an estimated 1.1M branded searches and 42.9% estimated Share of Search within this set. Xerox is in 2nd place, 21.9 percentage points behind at 21% Share of Search.

Global printer ink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson39.9% → 42.9%43.7%Jun 202639.4%Feb 20261st
Xerox24.5% → 21%25.5%Feb 202621%Aug 20262nd
Canon11.5% → 13.6%13.6%Aug 202611.4%Nov 20254th → 3rd
HP14.4% → 12.1%14.8%Apr 202612.1%Aug 20263rd → 4th
Brother6.9% → 8.4%8.6%Jul 20266.8%Mar 20265th
Lexmark2.7% → 2%2.7%Oct 20252%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer ink brands worldwide increased from 39.9% to 42.9%.
  • Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide decreased from 24.5% to 21%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer ink brands worldwide increased from 11.5% to 13.6%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer ink brands worldwide decreased from 14.4% to 12.1%.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer ink brands worldwide increased from 6.9% to 8.4%.
  • Across the 11 months ending August 2026, Lexmark’s estimated Share of Search among printer ink brands worldwide decreased from 2.7% to 2%.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer ink brands worldwide peaked at 43.7% in June 2026 and was lowest at 39.4% in February 2026.
  • Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide peaked at 25.5% in February 2026 and was lowest at 21% in August 2026.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer ink brands worldwide peaked at 13.6% in August 2026 and was lowest at 11.4% in November 2025.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer ink brands worldwide peaked at 14.8% in April 2026 and was lowest at 12.1% in August 2026.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer ink brands worldwide peaked at 8.6% in July 2026 and was lowest at 6.8% in March 2026.
  • Across the 11 months ending August 2026, Canon rose from 4th to 3rd among printer ink brands worldwide.
  • Across the 11 months ending August 2026, HP fell from 3rd to 4th among printer ink brands worldwide.

How did search popularity change for printer ink brands worldwide in August 2026?

  1. Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.

  2. HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 12.8% to 12.1% in August 2026.

  3. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  4. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  5. Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

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