Brandwave

How popular isLexmark in search?

In August 2026, there were an estimated 53K branded searches for Lexmark worldwide which is down 27.4% over the last 11 months. Lexmark holds 2% estimated Share of Search among printer ink brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson42.9%
  2. Xerox21%
  3. Canon13.6%
  4. HP12.1%
  5. Brother8.4%
  6. Lexmark2%
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Which printer ink brands compete with Lexmark?

Lexmark against printer ink brands worldwide, by month

Share of Search by month for Epson, Xerox, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXeroxCanonHPBrotherLexmark
Oct 202539.9%24.5%11.5%14.4%6.9%2.7%
Nov 202541.1%24.6%11.4%13.8%6.8%2.2%
Dec 202540%25%11.5%14.3%6.9%2.2%
Jan 202642.3%22.3%12.5%13%7.6%2.4%
Feb 202639.4%25.5%11.6%14.2%6.9%2.3%
Mar 202640%25.2%11.5%14%6.8%2.3%
Apr 202641.8%21.9%11.7%14.8%7.3%2.4%
May 202642.9%22.6%12%12.8%7.6%2.1%
Jun 202643.7%22.1%11.8%12.6%7.4%2.4%
Jul 202642.6%21.4%13.2%12.2%8.6%2%
Aug 202642.9%21%13.6%12.1%8.4%2%
Sep 2026——————
  1. 1.Epson

    42.9%

    Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share +0.3 points.

  2. 2.Xerox

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Canon

    13.6%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.4 points.

  4. 4.HP

    12.1%

    Held 4th. 316K estimated branded searches, +0.86% vs prior month. Share -0.1 points.

  5. 5.Brother

    8.4%

    Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. Held 6th. 53K estimated branded searches, +4.5% vs prior month. Share 0 points.

Compare search popularity between Lexmark and its closest rivals

How has branded search demand for Lexmark changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lexmark worldwide fell from 73K to 53K.
  • Across the 11 months ending August 2026, Lexmark’s estimated Share of Search among printer ink brands worldwide decreased from 2.7% to 2%.

How did search popularity change for printer ink brands worldwide in August 2026?

  1. Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.

  2. HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 12.8% to 12.1% in August 2026.

  3. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  4. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  5. Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

Where does Lexmark compete?

Lexmark is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Printer ink brands6th of 62%Shown above
Home printer brands5th of 52.6%Show ranking

How is Lexmark measured?

Brandwave collects information about searches that people make online using Lexmark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lexmark
  • lexmark com
  • lexmark printer

Do you work for Lexmark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Lexmark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.