Brandwave

How popular isEpson in search?

In September 2026, there were an estimated 871K branded searches for Epson worldwide which held steady over the last 12 months. Epson holds 46.7% estimated Share of Search among printer brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson46.7%
  2. Canon19.1%
  3. HP14%
  4. Brother11.4%
  5. Kyocera8.8%
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Which printer brands compete with Epson?

Epson against printer brands worldwide, by month

Share of Search by month for Epson, Canon, HP, Brother, Kyocera. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPBrotherKyocera
Oct 202546%17.2%17.9%9.8%9%
Nov 202547.3%16.9%17.2%9.6%9%
Dec 202547.9%17.1%17.8%9.7%7.4%
Jan 202648.5%17.8%15.6%10.2%7.8%
Feb 202647.1%17.3%18%10%7.6%
Mar 202647%16.8%17.6%9.6%9%
Apr 202647.7%16.7%17.9%10%7.7%
May 202649.1%17.1%15.3%10.4%7.9%
Jun 202649.1%17.3%15.2%10.4%7.9%
Jul 202647.1%19%14.4%11.9%7.6%
Aug 202647.4%19.4%14.2%11.6%7.4%
Sep 202646.7%19.1%14%11.4%8.8%
  1. 1.Epson

    46.7%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Canon

    19.1%

    Held 2nd. 356K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.HP

    14%

    Held 3rd. 261K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Brother

    11.4%

    Held 4th. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kyocera

    8.8%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

Compare search popularity between Epson and its closest rivals

How has branded search demand for Epson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson worldwide held steady, from 841K to 871K.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer brands worldwide increased from 46% to 46.7%.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer brands worldwide peaked at 49.1% in May 2026 and was lowest at 46% in October 2025.

How did search popularity change for printer brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among printer brands worldwide, from 7.4% to 8.8%.

  2. In September 2026, Epson lost estimated Share of Search among printer brands worldwide, from 47.4% to 46.7%.

  3. HP’s estimated Share of Search among printer brands worldwide has lost ground for 3 months in a row, from 15.2% to 14% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

Where does Epson compete?

Epson is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Portable projector brands2nd of 428.8%Show ranking
Projector brands2nd of 630%Show ranking
Printer ink brands1st of 637.7%Show ranking
Photo printer brands1st of 639.2%Show ranking
Laser printer brands1st of 542.4%Show ranking
Printer toner brands1st of 646.4%Show ranking
Printer brands1st of 546.7%Shown above
Home printer brands1st of 549.4%Show ranking
Short throw projector brands1st of 352.8%Show ranking
Plotter printer brands1st of 457.7%Show ranking
Robot arm brands1st of 459.2%Show ranking
Ink cartridges brands1st of 360.5%Show ranking
Label printer brands1st of 662.8%Show ranking
Label makers1st of 563.9%Show ranking
Mini projector brands1st of 364.8%Show ranking
Label tape brands1st of 381.9%Show ranking
POS printer brands1st of 482.6%Show ranking

How is Epson measured?

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • epson
  • epson ecotank
  • epson printer

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Epson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.