Brandwave

How popular isEpson in search?

In September 2026, there were an estimated 871K branded searches for Epson worldwide which held steady over the last 12 months. Epson holds 61.8% estimated Share of Search among laser printer brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson61.8%
  2. Brother18.5%
  3. Samsung10.1%
  4. Canon8.3%
  5. HP1.4%
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Which laser printer brands compete with Epson?

Epson against laser printer brands worldwide, by month

Share of Search by month for Epson, Brother, Samsung, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherSamsungCanonHP
Oct 202563.2%15.5%10.3%8.5%2.5%
Nov 202562.4%15.3%12.5%8.4%1.4%
Dec 202563.4%15.6%10.4%8.5%2.1%
Jan 202664.7%15.8%8.7%8.7%2.1%
Feb 202662.2%15.3%12.5%8.4%1.7%
Mar 202662%15.2%12.4%8.3%2%
Apr 202664.9%15.9%10.6%7.1%1.4%
May 202664.9%15.9%10.6%7.1%1.4%
Jun 202665.1%16%10.6%7.2%1.2%
Jul 202661.5%18.4%12.3%6.8%1.1%
Aug 202660.4%18%12.1%8.1%1.3%
Sep 202661.8%18.5%10.1%8.3%1.4%
  1. 1.Epson

    61.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Brother

    18.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Samsung

    10.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2 points.

  4. 4.Canon

    8.3%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.HP

    1.4%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Epson and its closest rivals

How has branded search demand for Epson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson worldwide held steady, from 841K to 871K.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among laser printer brands worldwide decreased from 63.2% to 61.8%.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among laser printer brands worldwide peaked at 65.1% in June 2026 and was lowest at 60.4% in August 2026.

How did search popularity change for laser printer brands worldwide in September 2026?

  1. In September 2026, Epson gained estimated Share of Search among laser printer brands worldwide, from 60.4% to 61.8%.

  2. In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 12.1% to 10.1%.

  3. Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  4. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

Where does Epson compete?

Epson is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Projector brands2nd of 629.4%Show ranking
Portable projector brands2nd of 430%Show ranking
Printer ink brands1st of 636.6%Show ranking
Home printer brands1st of 549.4%Show ranking
Robot arm brands1st of 452.8%Show ranking
Label printer brands1st of 656.6%Show ranking
Printer toner brands1st of 658.3%Show ranking
Label makers1st of 558.4%Show ranking
Printer brands1st of 558.8%Show ranking
Mini projector brands1st of 359.9%Show ranking
Laser printer brands1st of 561.8%Shown above
Photo printer brands1st of 668.7%Show ranking
Ink cartridges brands1st of 369.8%Show ranking
Label tape brands1st of 377.7%Show ranking
Short throw projector brands1st of 380%Show ranking
Plotter printer brands1st of 486.5%Show ranking
POS printer brands1st of 489.2%Show ranking

How is Epson measured?

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • epson
  • epson ecotank
  • epson printer

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Epson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.