Brandwave

How popular isEpson in search?

In September 2026, people searched for Epson by name about 934,000 times worldwide, about the same as the previous year. These searches made up 1.7% of all global home theater projector brand searches, placing Epson fourth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Sony86.8%
  2. JVC5.7%
  3. BenQ4.8%
  4. Epson1.7%
  5. Optoma0.69%
  6. Hisense0.23%
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Which home theater projector brands compete with Epson?

Epson against home theater projector brands worldwide, by month

Share of searches by month for Sony, JVC, BenQ, Epson. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyJVCBenQEpsonOptomaHisense
Oct 202580.4%9.7%6.4%2%1.2%0.32%
Nov 202583.2%8.1%5.5%2%0.97%0.27%
Dec 202584.1%7.9%5.2%1.6%0.87%0.32%
Jan 202685%6.7%5.4%1.7%0.9%0.33%
Feb 202683.7%8.1%5.3%1.6%0.99%0.27%
Mar 202682.4%8%6.4%2%1.1%0.21%
Apr 202684.8%6.7%5.6%1.7%0.9%0.33%
May 202683.5%8.1%5.5%1.6%0.88%0.33%
Jun 202683%8%5.7%2%0.97%0.32%
Jul 202686.5%5.7%5%1.7%0.76%0.34%
Aug 202687%5.6%4.7%1.7%0.75%0.28%
Sep 202686.8%5.7%4.8%1.7%0.69%0.23%
  1. 1.Sony

    86.8%

    Held 1st. 3M estimated branded searches, -2.2% vs prior month. Share -0.1 points.

  2. 2.JVC

    5.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.BenQ

    4.8%

    Held 3rd. 168K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Epson

    1.7%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Optoma

    0.69%

    Held 5th. 24.2K estimated branded searches, -10% vs prior month. Share -0.1 points.

  6. 6.Hisense

    0.23%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Epson and its closest rivals

Every comparison with Epson

48 comparisons

How has branded search demand for Epson changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson worldwide held steady, from 905K to 934K.
  • Across the 12 months ending September 2026, Epson’s share of searches among home theater projector brands worldwide held steady, from 2% to 1.7%.

How did search popularity change for home theater projector brands worldwide in September 2026?

5 changes
  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.5M to 3M in September 2026.

  2. Estimated monthly branded searches for JVC worldwide fell 33.2% over 12 measured months, from 301K to 201K in September 2026.

  3. Estimated monthly branded searches for Optoma worldwide fell 33.1% over 12 measured months, from 36.2K to 24.2K in September 2026.

  4. Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  5. Estimated monthly branded searches for BenQ worldwide fell 15.1% over 12 measured months, from 198K to 168K in September 2026.

How are Epson’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • epson
  • epson ecotank
  • epson laser projector
  • epson printer
  • epson projector

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Epson compete?

Epson is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Projector brands3rd of 911.4%Show ranking
Home theater projector brands4th of 61.7%Shown above
Portable projector brands2nd of 527.6%Show ranking
Printer ink brands1st of 636.6%Show ranking
Home printer brands1st of 549.4%Show ranking
Printer brands1st of 639.7%Show ranking
Short throw projector brands1st of 540.8%Show ranking
Mini projector brands1st of 648.6%Show ranking
Robot arm brands1st of 552.7%Show ranking
Label printer brands1st of 656.6%Show ranking
Printer toner brands1st of 758.2%Show ranking
Label makers1st of 558.4%Show ranking
Laser printer brands1st of 561.8%Show ranking
Ink cartridges brands1st of 464%Show ranking
Photo printer brands1st of 764.9%Show ranking
Label tape brands1st of 474.9%Show ranking
Receipt printer brands1st of 582.9%Show ranking
Plotter printer brands1st of 386.5%Show ranking
POS printer brands1st of 687.7%Show ranking
Laser projector brands9th of 101.3%Show ranking
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Is Epson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.