How popular isEpson in search?
In September 2026, there were an estimated 871K branded searches for Epson worldwide which held steady over the last 12 months. Epson holds 27.6% estimated Share of Search among printer toner brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
HP40.2%Epson27.6%
Brother15.4%
Canon11.3%Kyocera5.2%
Fuji Xerox0.31%
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Which printer toner brands compete with Epson?
Share of Search by month for HP, Epson, Brother, Canon, Kyocera. The figures are in the table below the chart.
View monthly share of search table
| Month | HP | Epson | Brother | Canon | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 26.3% | 16.3% | 9.9% | 5.2% | 0.46% |
| Nov 2025 | 41.5% | 27.3% | 16% | 9.7% | 5.2% | 0.38% |
| Dec 2025 | 40.1% | 26.3% | 19.8% | 9.4% | 4.1% | 0.36% |
| Jan 2026 | 38.2% | 29.2% | 16.9% | 10.7% | 4.7% | 0.35% |
| Feb 2026 | 39.4% | 28.6% | 16.5% | 10.5% | 4.6% | 0.41% |
| Mar 2026 | 41.7% | 26.9% | 16.2% | 9.6% | 5.2% | 0.38% |
| Apr 2026 | 39.7% | 29.1% | 15.9% | 10.2% | 4.7% | 0.42% |
| May 2026 | 38.3% | 29.3% | 17% | 10.2% | 4.7% | 0.43% |
| Jun 2026 | 38.7% | 29.7% | 15.8% | 10.5% | 4.8% | 0.43% |
| Jul 2026 | 40.9% | 27.2% | 16.3% | 11% | 4.4% | 0.32% |
| Aug 2026 | 40.3% | 27.7% | 16.1% | 11.3% | 4.3% | 0.31% |
| Sep 2026 | 40.2% | 27.6% | 15.4% | 11.3% | 5.2% | 0.31% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 1.3M | 0% | -0.1 points | |
| 2, held 2nd | 27.6% | 871K | 0% | -0.1 points | |
| 3, held 3rd | 15.4% | 485K | -4% | -0.7 points | |
| 4, held 4th | 11.3% | 356K | 0% | 0 points | |
| 5, held 5th | 5.2% | 165K | +22.2% | +0.9 points | |
| 6, held 6th | 0.31% | 9.9K | 0% | 0 points |
1.
HP40.2%
Held 1st. 1.3M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
27.6%
Held 2nd. 871K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Brother15.4%
Held 3rd. 485K estimated branded searches, -4% vs prior month. Share -0.7 points.
4.
Canon11.3%
Held 4th. 356K estimated branded searches, 0% vs prior month. Share 0 points.
5.
5.2%
Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
0.31%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Epson and its closest rivals
Every comparison with Epson
32 comparisons
- Anker vs Epson
- Epson vs Xerox
- ABB vs Epson
- Citizen vs Epson
- Epson vs Kodak
- Epson vs LG
- Canon vs Epson
- Epson vs Samsung
- Epson vs HP
- BenQ vs Epson
- Brother vs Epson
- Epson vs XGIMI
- DYMO vs Epson
- DNP vs Epson
- Epson vs Kyocera
- Epson vs Rollo
- Epson vs Square
- Epson vs NIIMBOT
- Epson vs Lexmark
- Epson vs Toast
- Clover vs Epson
- Epson vs KUKA
- Epson vs Optoma
- Epson vs Roland
- Epson vs FANUC
- Epson vs HiTi
- Epson vs Fuji Xerox
- Epson vs ViewSonic
- Brady vs Epson
- Epson vs Labelife
- Epson vs VicTsing
- Epson vs Zebra
How has branded search demand for Epson changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Epson worldwide held steady, from 841K to 871K.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer toner brands worldwide increased from 26.3% to 27.6%.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer toner brands worldwide peaked at 29.7% in June 2026 and was lowest at 26.3% in December 2025.
How did search popularity change for printer toner brands worldwide in September 2026?
4 changes
In September 2026, Kyocera gained estimated Share of Search among printer toner brands worldwide, from 4.3% to 5.2%.
In September 2026, Brother lost estimated Share of Search among printer toner brands worldwide, from 16.1% to 15.4%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
Estimated monthly branded searches for Fuji Xerox worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Where does Epson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Printer ink brands | 2nd of 6 | 24.2% | Show ranking |
| Laser printer brands | 2nd of 5 | 26.1% | Show ranking |
| Photo printer brands | 2nd of 6 | 27% | Show ranking |
| Printer toner brands | 2nd of 6 | 27.6% | Shown above |
| Printer brands | 2nd of 5 | 27.7% | Show ranking |
| Home printer brands | 2nd of 5 | 28.6% | Show ranking |
| Portable projector brands | 2nd of 4 | 28.8% | Show ranking |
| Projector brands | 2nd of 6 | 30% | Show ranking |
| Plotter printer brands | 2nd of 4 | 34.5% | Show ranking |
| Label printer brands | 1st of 6 | 50.7% | Show ranking |
| Ink cartridges brands | 1st of 3 | 50.9% | Show ranking |
| Short throw projector brands | 1st of 3 | 52.8% | Show ranking |
| Label makers | 1st of 5 | 53.3% | Show ranking |
| Robot arm brands | 1st of 4 | 59.2% | Show ranking |
| Mini projector brands | 1st of 3 | 64.8% | Show ranking |
| Label tape brands | 1st of 3 | 81.9% | Show ranking |
| POS printer brands | 1st of 4 | 82% | Show ranking |
How is Epson measured?
Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- epson
- epson ecotank
- epson printer
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Is Epson your brand?
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