Brandwave

Printer brands:Which are searched most?

In September 2026, Epson was the most searched among printer brands worldwide, with an estimated 871K branded searches and 46.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson46.7%
  2. Canon19.1%
  3. HP14%
  4. Brother11.4%
  5. Kyocera8.8%

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Share of SearchLeaderboard

Compare the printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among printer brands worldwide, by month

Share of Search by month for Epson, Canon, HP, Brother, Kyocera. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPBrotherKyocera
Oct 202546%17.2%17.9%9.8%9%
Nov 202547.3%16.9%17.2%9.6%9%
Dec 202547.9%17.1%17.8%9.7%7.4%
Jan 202648.5%17.8%15.6%10.2%7.8%
Feb 202647.1%17.3%18%10%7.6%
Mar 202647%16.8%17.6%9.6%9%
Apr 202647.7%16.7%17.9%10%7.7%
May 202649.1%17.1%15.3%10.4%7.9%
Jun 202649.1%17.3%15.2%10.4%7.9%
Jul 202647.1%19%14.4%11.9%7.6%
Aug 202647.4%19.4%14.2%11.6%7.4%
Sep 202646.7%19.1%14%11.4%8.8%

This month’s ranking, September 2026

  1. 1.Epson

    46.7%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Canon

    19.1%

    Held 2nd. 356K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.HP

    14%

    Held 3rd. 261K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Brother

    11.4%

    Held 4th. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kyocera

    8.8%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among printer brands worldwide?

In September 2026, Epson was the most searched among printer brands worldwide, with an estimated 871K branded searches and 46.7% estimated Share of Search within this set. Canon is in 2nd place, 27.6 percentage points behind at 19.1% Share of Search.

Global printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson46% → 46.7%49.1%May 202646%Oct 20251st
Canon17.2% → 19.1%19.4%Aug 202616.7%Apr 20263rd → 2nd
HP17.9% → 14%18%Feb 202614%Sep 20262nd → 3rd
Brother9.8% → 11.4%11.9%Jul 20269.6%Mar 20264th
Kyocera9% → 8.8%9%Oct 20257.4%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer brands worldwide increased from 46% to 46.7%.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among printer brands worldwide increased from 17.2% to 19.1%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer brands worldwide decreased from 17.9% to 14%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer brands worldwide increased from 9.8% to 11.4%.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer brands worldwide peaked at 49.1% in May 2026 and was lowest at 46% in October 2025.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among printer brands worldwide peaked at 19.4% in August 2026 and was lowest at 16.7% in April 2026.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer brands worldwide peaked at 18% in February 2026 and was lowest at 14% in September 2026.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer brands worldwide peaked at 11.9% in July 2026 and was lowest at 9.6% in March 2026.
  • Across the 12 months ending September 2026, Kyocera’s estimated Share of Search among printer brands worldwide peaked at 9% in October 2025 and was lowest at 7.4% in August 2026.
  • Across the 12 months ending September 2026, Canon rose from 3rd to 2nd among printer brands worldwide.
  • Across the 12 months ending September 2026, HP fell from 2nd to 3rd among printer brands worldwide.
  • Across the 12 months ending September 2026, Kyocera held steady: its estimated Share of Search among printer brands worldwide moved less than 0.5 percentage points.

How did search popularity change for printer brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among printer brands worldwide, from 7.4% to 8.8%.

  2. In September 2026, Epson lost estimated Share of Search among printer brands worldwide, from 47.4% to 46.7%.

  3. HP’s estimated Share of Search among printer brands worldwide has lost ground for 3 months in a row, from 15.2% to 14% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

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