Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 14% estimated Share of Search among printer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson46.7%
  2. Canon19.1%
  3. HP14%
  4. Brother11.4%
  5. Kyocera8.8%
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Which printer brands compete with HP?

HP against printer brands worldwide, by month

Share of Search by month for Epson, Canon, HP, Brother, Kyocera. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPBrotherKyocera
Oct 202546%17.2%17.9%9.8%9%
Nov 202547.3%16.9%17.2%9.6%9%
Dec 202547.9%17.1%17.8%9.7%7.4%
Jan 202648.5%17.8%15.6%10.2%7.8%
Feb 202647.1%17.3%18%10%7.6%
Mar 202647%16.8%17.6%9.6%9%
Apr 202647.7%16.7%17.9%10%7.7%
May 202649.1%17.1%15.3%10.4%7.9%
Jun 202649.1%17.3%15.2%10.4%7.9%
Jul 202647.1%19%14.4%11.9%7.6%
Aug 202647.4%19.4%14.2%11.6%7.4%
Sep 202646.7%19.1%14%11.4%8.8%

  1. 1.Epson

    46.7%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Canon

    19.1%

    Held 2nd. 356K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.HP

    14%

    Held 3rd. 261K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Brother

    11.4%

    Held 4th. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kyocera

    8.8%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer brands worldwide decreased from 17.9% to 14%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer brands worldwide peaked at 18% in February 2026 and was lowest at 14% in September 2026.
  • Across the 12 months ending September 2026, HP fell from 2nd to 3rd among printer brands worldwide.

How did search popularity change for printer brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among printer brands worldwide, from 7.4% to 8.8%.

  2. In September 2026, Epson lost estimated Share of Search among printer brands worldwide, from 47.4% to 46.7%.

  3. HP’s estimated Share of Search among printer brands worldwide has lost ground for 3 months in a row, from 15.2% to 14% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands7th of 71.6%Show ranking
External Monitor brands5th of 52.7%Show ranking
Portable Monitor brands5th of 52.7%Show ranking
Wireless Keyboard brands5th of 54.3%Show ranking
Curved monitor brands5th of 56%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Laser Printer brands4th of 512.7%Show ranking
Printer toner brands3rd of 613.9%Show ranking
Printer brands3rd of 514%Shown above
Home printer brands3rd of 514.8%Show ranking
Plotter Printer brands3rd of 417.3%Show ranking
Mini Printer brands3rd of 324%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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