Brandwave

How popular isHP in search?

In August 2026, there were an estimated 316K branded searches for HP worldwide which is down 20.1% over the last 11 months. HP holds 12.1% estimated Share of Search among printer ink brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson42.9%
  2. Xerox21%
  3. Canon13.6%
  4. HP12.1%
  5. Brother8.4%
  6. Lexmark2%
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Which printer ink brands compete with HP?

HP against printer ink brands worldwide, by month

Share of Search by month for Epson, Xerox, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXeroxCanonHPBrotherLexmark
Oct 202539.9%24.5%11.5%14.4%6.9%2.7%
Nov 202541.1%24.6%11.4%13.8%6.8%2.2%
Dec 202540%25%11.5%14.3%6.9%2.2%
Jan 202642.3%22.3%12.5%13%7.6%2.4%
Feb 202639.4%25.5%11.6%14.2%6.9%2.3%
Mar 202640%25.2%11.5%14%6.8%2.3%
Apr 202641.8%21.9%11.7%14.8%7.3%2.4%
May 202642.9%22.6%12%12.8%7.6%2.1%
Jun 202643.7%22.1%11.8%12.6%7.4%2.4%
Jul 202642.6%21.4%13.2%12.2%8.6%2%
Aug 202642.9%21%13.6%12.1%8.4%2%
Sep 2026——————

  1. 1.Epson

    42.9%

    Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share +0.3 points.

  2. 2.Xerox

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Canon

    13.6%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.4 points.

  4. 4.HP

    12.1%

    Held 4th. 316K estimated branded searches, +0.86% vs prior month. Share -0.1 points.

  5. 5.Brother

    8.4%

    Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Lexmark

    2%

    Held 6th. 53K estimated branded searches, +4.5% vs prior month. Share 0 points.

Compare search popularity between HP and its closest rivals

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HP worldwide fell from 396K to 316K.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer ink brands worldwide decreased from 14.4% to 12.1%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer ink brands worldwide peaked at 14.8% in April 2026 and was lowest at 12.1% in August 2026.
  • Across the 11 months ending August 2026, HP fell from 3rd to 4th among printer ink brands worldwide.

How did search popularity change for printer ink brands worldwide in August 2026?

  1. Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.

  2. HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 12.8% to 12.1% in August 2026.

  3. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  4. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  5. Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

Where does HP compete?

HP is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands5th of 52.8%Show ranking
Printer ink brands4th of 612.1%Shown above
Photo printer brands4th of 612.7%Show ranking
Home printer brands3rd of 515.3%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hp com
  • hp envy printer
  • hp printer
  • printer hp

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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